United States, Graphic Designer 1953
Erik Adigard des Gautries is a communication designer, multimedia artist and educator based in the San Francisco Bay Area. A co-founder of M-A-D, a Berkeley-based design firm. He is a former design contributor to Wired magazine.
At a meta level, design connects the dots between mere survival and humanism.
Intrinsic value follows meaning follows form follows economics follows function follows more economics follows market research.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
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