United States, Graphic Designer 1953
Erik Adigard des Gautries is a communication designer, multimedia artist and educator based in the San Francisco Bay Area. A co-founder of M-A-D, a Berkeley-based design firm. He is a former design contributor to Wired magazine.
Intrinsic value follows meaning follows form follows economics follows function follows more economics follows market research.
At a meta level, design connects the dots between mere survival and humanism.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
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