Brian Wansink Quotes

United States, Professor
June 28, 1960

Brian Wansink is a former American professor and a discredited researcher who worked in consumer behavior and marketing research. He is the former executive director of the USDA's Center for Nutrition Policy and Promotion (CNPP) (2007–2009) and held the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he directed the Cornell Food and Brand Lab.

If you want to be skinny do what skinny people do.

Brian Wansink
- Skinny People
In other words, volume trumps calories. We eat the volume we want, not the calories we want.

Brian Wansink
- Words
- Calories

The idea of eating better is do-able. While eating right is a long-term goal, eating better is something we can start today.

Brian Wansink
- Idea
- Eating
Men shopping alone wanted all candy lines. Women shopping alone wanted more of the healthy food lines. Mothers shopping with children wanted more food-free lines. Fathers shopping with children didn’t exist.

Brian Wansink
- Men
- Women
- Shopping
Just as we can’t tell how much we’ve eaten simply by relying on internal cues, we can’t really tell how much we’ve gained or lost without some external benchmark.

Brian Wansink
- Internal cues
- External benchmark
The beauty of impulse eating may be that you end up eating less—when you do eat—than someone who has been thinking about the food for hours. The more you think of something, the more of it you’ll eat.

Brian Wansink
- Food
- Eating
- Impulse
Unfortunately, deprivation diets don’t work for three reasons: 1) Our body fights against them; 2) our brain fights against them; and 3) our day-to-day environment fights against them.

Brian Wansink
The best diet is the one you don't know you're on.

Brian Wansink
- Diet

Serving sizes start to make sense only when foods are individually packaged.

Brian Wansink
- Foods
- Serving sizes
This is simply a piece of paper that has a month’s worth of days across the top (1–31) and your three daily 100-calorie changes written down the side. Every evening, you check off the changes you’ve accomplished. This small act of accountability makes you more mindful...

Brian Wansink
- 100-calorie changes
Hearing "can't" dares a person to find a workaround. It's a basic psychological theory called reactance - telling someone "no" just makes them want it more.

Brian Wansink