Brian Wansink Quotes
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The beauty of impulse eating may be that you end up eating less—when you do eat—than someone who has been thinking about the food for hours. The more you think of something, the more of it you’ll eat.
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In other words, volume trumps calories. We eat the volume we want, not the calories we want.
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The best diet is the one you don't know you're on.
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But the real concern is with obese people. They typically underestimate how much they eat by 30 to 40 percent. Some think they eat half as much as they actually do.
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The idea of eating better is do-able. While eating right is a long-term goal, eating better is something we can start today.
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This is simply a piece of paper that has a month’s worth of days across the top (1–31) and your three daily 100-calorie changes written down the side. Every evening, you check off the changes you’ve accomplished. This small act of accountability makes you more mindful...
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Hearing "can't" dares a person to find a workaround. It's a basic psychological theory called reactance - telling someone "no" just makes them want it more.
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Unfortunately, deprivation diets don’t work for three reasons: 1) Our body fights against them; 2) our brain fights against them; and 3) our day-to-day environment fights against them.
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Just as we can’t tell how much we’ve eaten simply by relying on internal cues, we can’t really tell how much we’ve gained or lost without some external benchmark.
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Men shopping alone wanted all candy lines. Women shopping alone wanted more of the healthy food lines. Mothers shopping with children wanted more food-free lines. Fathers shopping with children didn’t exist.
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Serving sizes start to make sense only when foods are individually packaged.