Kathy Sierra Quotes
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Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!
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It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.
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The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.
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Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.
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Make the right things easy and the wrong things hard to do.
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In many cases, the more you try to compete, the less competitive you actually are.
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Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.
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Give users what they actually want, not what they say they want.