Zuhair Murad Quotes
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My decision to design high-end garments that are more available to purchase at store front boutiques, high-end department stores and online boutiques comes from the need and the want to engage on a larger level and include a new clientele and market to the existing one.
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I have an endless dream of magnificence that I concretise with couture designs. This message of beauty and aesthetic is also my state of mind throughout the collections.
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The level of craftsmanship maintained in each one of my designs, whether ready-to-wear, couture or bridal. The same attention to detail is invested in all my pieces.
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I am an ambitious person and always seek for the best. I always wanted to stand out from the crowd and create my own brand. That was for me the normal process for my business to develop.
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Fashion was my passion, my life! I never dreamt myself doing something else. I cannot deny that my parents encouraged me when I used to draw, but they looked at art as a hobby, not a career, especially that fashion in the modern sense wasn’t the trend in Beirut.
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I believe that the main reason for creating bridal gowns has been my oriental origins, where marriage is an institution. The wedding day is the most important day of every woman’s life and her wedding gown has to be outstanding and remembered.
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The perfect dress is the one that heightens the silhouette whether with décolletage, fabrics, or style to end up with a perfect creation.
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It’s about sensuality and femininity, along with a touch of glamour.