Alain Bouchard OC OQ is a Canadian businessman. He is co-founder and chairman of Alimentation Couche-Tard, and also serves on the board of directors of Atrium Innovations. Both corporations are based in Quebec.
I discovered early in my career as an entrepreneur that I'm not good at many things, and I said 'I need help.'
When you know who your customers are, that can give you an edge on the competition.
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