Alexander Turney Stewart Quotes

Ireland, Businessman
October 12, 1803 – April, 10, 1876.

Alexander Turney Stewart was a successful Irish entrepreneur who made his multimillion-dollar fortune in what was at the time the most extensive and lucrative dry goods business in the world.

You must be wise, but not too wise.

Alexander Turney Stewart
- Wise
You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back.

Alexander Turney Stewart
- She
- Happy

You will deal with ignorant, opinionated and innocent people. You will often have an opportunity to cheat them. If they could, they would cheat you, or force you to sell at less than cost. You must be wise, but not too wise. You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back.

Alexander Turney Stewart
- She
- Happy