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When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste.
Amish Tripathi
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I loved history in my school days, and I have always been a voracious reader. But in India, you end up doing MBA, engineering or medicine.
Amish Tripathi
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I am a voracious reader, so it's difficult for me to give a list of my favourite authors of all time.
Amish Tripathi
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My father's family hails from Banaras. My grandfather taught mathematics at Banaras Hindu University. Banaras is also dedicated to Lord Shiva, home to one of the great jyotirlings, the Kashi Vishwanath temple.
Amish Tripathi
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A writer can't afford to just focus on writing and leave marketing aside in today's competitive market.
Amish Tripathi
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When I write, I tend to be quite cut off from the world. At that point of time, I'm not thinking about editors, publishers or readers. I write the story the way it comes to me.
Amish Tripathi
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I'm certainly not surprised by the passion of the youth for our myths. Mythology is almost a part of an Indian's DNA.
Amish Tripathi
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The good news is that a vast majority of Indians from different religions see no contradiction between religiosity and liberalism, keep India stable. We religious liberals don't talk loudly enough.
Amish Tripathi
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Creating music is a wonderful way to celebrate our devotion for Lord Shiva.
Amish Tripathi
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Even though many Indians can read or speak English, for most, it is not their first language. At the office, we speak in English, but we consume our culture in our own language.
Amish Tripathi
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Fortunately, I grew up in a traditional family where questioning was encouraged, particularly by my pandit grandfather. We are all voracious readers, seeking knowledge. I learn a lot from discussions with my wife, siblings and parents.
Amish Tripathi
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When I was young, I never thought I was going to be a writer! I was academically orientated and active at sports, but I didn't have one creative bone in my body.
Amish Tripathi
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At the outset, I think that one should be natural, not just when it comes to writing but in every area of life. If you try to be something that you are not just to impress others, then it's a rather sad life.
Amish Tripathi
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India has a long tradition of reinterpreting religious myths.
Amish Tripathi
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I see a sense of unity in the universe. Spirituality is not limited to only one religion. One can experience it across different religions. I am fascinated by philosophy of Advaita and philosophy of unity. We have to get over the illusion that God is different from us.
Amish Tripathi
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I don't think I'm any competition to the already-existing canon of writers in Kannada. How can I ever even think of comparing myself?
Amish Tripathi
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Since I don't come from a privileged background, I couldn't afford to be irresponsible with career decisions. I wrote two books alongside my job and resigned only when I realised I can make a living.
Amish Tripathi
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Mythology and history are my passion. I grew up in a religious family and learnt about our scriptures and philosophies. It's the language I'm comfortable with.
Amish Tripathi
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I see everything like a movie. I laugh and cry, I smell, touch, see and describe my own experience. I don't care if this sounds strange; I am not the creator - I am only the channel. The story is given to me.
Amish Tripathi
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A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
Amish Tripathi
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India is a musical country, so it would appear obvious to use our collective passion for music to promote a book.
Amish Tripathi
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I am a disciplined person. When I am writing, I write for 7-8 hours.
Amish Tripathi
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I never really wanted to be a writer. I know it sounds strange, but I honestly believe that I didn't pick the story; the story has picked me. I've written absolutely no fiction before 'The Immortals of Meluha.' Not even a short story in school - absolutely nothing.
Amish Tripathi
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I never thought my ideas would actually get published.
Amish Tripathi
