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With Lyft Line, we are matching two or more passengers who are heading the same way. That's how we're going deeper and are able to provide transportation for different kinds of trips.
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When people want transportation, they want it now.
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In March 2005, I was appointed to the board of the Santa Barbara metro transit district. I was incredibly optimistic about how public transportation can be the solution to help people live in the city and not need a car.
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I grew up in L.A., and it's one of those cities designed around cars instead of the people that live there. I spent hours every day stuck in traffic, having the experience of looking around and seeing one person in every car.
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People crave community, more efficient living, and easier access to the places they want to go.
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I typically work out 20-30 minutes every morning to get the day started.
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The Millennial Generation - the biggest American generation in history - is reversing the migration into rural areas and moving back to city centers.
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A lot of the other companies in the space have really left a bad taste in regulators' mouths. It's actually been a huge advantage when we come in and we take the time to sit down and get to know them, explain the business, explain what we do.
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I think Uber is a good car service, but Lyft is going after a much bigger problem in trying to make life without a car possible and reinvent the way people get around cities.
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In L.A., it's the sort of city where you have to have a car to get around.
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The company culture is about being human, being good to other people. We recently did a survey with our drivers. 48 out of 50 said that they preferred driving with Lyft because they said that passengers were friendlier.
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I've always been fascinated with how transportation systems work and how cities are designed.
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Almost every ride we're profitable on. We make money on every ride.
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When I went to the University of California, Santa Barbara, in 2002, I decided I wanted to leave my car at home and create an experiment with my own life. I'd only be able to find creative solutions to transportation if I felt the pain of trying to get to downtown at 10 o'clock at night.
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Every transportation department at schools thought that there should be a bike buddy program. They thought that bicycle commuters wanted to find another buddy to bike with to campus, which is a nice idea. But the consumer demand for that was about zero.
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I think we've built a bit of a culture and a market around people who are open and seek out that social interaction.
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From the way that we build cars or going after space travel, I get excited about the transportation space because it's the second-highest household expense after housing.
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On-demand ridesharing can make cities less congested and polluted and free up resources. Shared rides can become so affordable that they cost the same as a bus ride today.
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Uber is a good car service, and that's exactly what they were when we launched.
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If we want every car on the road to be a Lyft, we need to make it incredibly convenient for drivers.
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Lyft Line is our biggest step in bringing down prices... We've been thinking about this ever since we launched Lyft. We always intended to do it.
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Our goal was never to create a better taxi.
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Lyft came out of a hackathon project where we were trying to figure out what does Zimride look like on mobile.
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We refer to Lyft as a 'mullet app.' Simple up front, a lot going on in the back.