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Every day, hundreds of millions of people stab themselves, bleed, and then offer, like a sacrifice, to the glucose monitor they're carrying with them. It's such a bad user interface that even though in the medium-term it's life or death for these people, hundreds of millions of people don't engage in this user interface.
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We know in our hearts that technology at its best should make us feel even more human than we currently feel. Sometimes it makes us feel less human.
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If you're shooting to make the world 10% better, you're in a smartness contest with everyone else in the world - and you're going to lose. There are too many smart people in the world.
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The Explorer edition of Glass wasn't for everyone, but the Explorer program pushed us to find a wide range of near-term applications and uses for something like Glass.
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Most of us have to spend a lot of energy to learn how to drive a car. Then we have to spend the rest of our lives over-concentrating as we drive and text and eat a burrito and put on makeup. As a result, 30,000 people die every year in a car accident in the U.S.
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We're excited about how tech can be used to get tech out of the way.
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I don't believe a mistake-free learning environment exists.
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It's crazy that you have to tell your phone or your computer or your house or your car 'It's me!' hundreds of times a day. Wearables will solve that problem.
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A ten-times increase in the weight-oriented density of batteries would enable so many other moonshots, if we can find a great idea. We just haven't found one yet.
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Find some fun way to get a little more oil on your hands or mud on your boots. Sometimes, that's what it takes to take down some of the really big problems.
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The longer you work on something, the more you don't really want to know what the world is going to tell you.
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Here is the surprising truth: It's often easier to make something 10 times better than it is to make it 10 percent better.
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The cycling helmet can save your life, but it doesn't look good and tends to ruin your hair.
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There is no law of physics that says just because we're connected, there has to be this schism between our physical lives and our digital lives.
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Actually, that issue of 'Don't be evil' is probably the number one reason we throw out ideas.
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Why shoot for the moon? It matters because when you try to do something radically hard, you approach the problem differently than when you try to make something incrementally better.
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Rather than thinking of ourselves as a computer, and trying to give you computer-like functionality, it's better to start from the understanding that this is a pair of glasses, and say, 'How smart can we make these glasses for you?'
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We are proposing that there is value in a totally new product category and a totally new set of questions. Just like the Apple II proposed, 'Would you reasonably want a computer in your home if you weren't an accountant or professional?' That is the question Glass is asking, and I hope in the end that is how it will be judged.
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I grant that people are generally uncomfortable with how fast privacy issues are changing in the world, but Google Glass is not going to move the needle on that.
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The world is not limited by IQ. We are all limited by bravery and creativity.
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I think wearables in general have, as their best calling, to better understand our current state and needs and to express those back to the world.
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We are serious as a heart attack about making the world a better place.
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We need to make sure that the things we are already working on turn out to do the things we believe they can do and creating value both for the world and ultimately for Google.
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Failing doesn't have to mean not succeeding. It can be, 'Hey we tried that. We can go forward, smarter.'