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When we try to make a car that drives itself, we believe - whether we're right or not - we believe that there would be strong net positive benefit to the world if cars could drive themselves safer than people could.
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We know in our hearts that technology at its best should make us feel even more human than we currently feel. Sometimes it makes us feel less human.
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The cycling helmet can save your life, but it doesn't look good and tends to ruin your hair.
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A ten-times increase in the weight-oriented density of batteries would enable so many other moonshots, if we can find a great idea. We just haven't found one yet.
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Find some fun way to get a little more oil on your hands or mud on your boots. Sometimes, that's what it takes to take down some of the really big problems.
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Here is the surprising truth: It's often easier to make something 10 times better than it is to make it 10 percent better.
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The Explorer edition of Glass wasn't for everyone, but the Explorer program pushed us to find a wide range of near-term applications and uses for something like Glass.
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Most of us have to spend a lot of energy to learn how to drive a car. Then we have to spend the rest of our lives over-concentrating as we drive and text and eat a burrito and put on makeup. As a result, 30,000 people die every year in a car accident in the U.S.
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If you're shooting to make the world 10% better, you're in a smartness contest with everyone else in the world - and you're going to lose. There are too many smart people in the world.
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We're excited about how tech can be used to get tech out of the way.
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We are serious as a heart attack about making the world a better place.
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The longer you work on something, the more you don't really want to know what the world is going to tell you.
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I personally have a philosophy around authenticity and vulnerability.
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Actually, that issue of 'Don't be evil' is probably the number one reason we throw out ideas.
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I think wearables in general have, as their best calling, to better understand our current state and needs and to express those back to the world.
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The world is not limited by IQ. We are all limited by bravery and creativity.
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Rather than thinking of ourselves as a computer, and trying to give you computer-like functionality, it's better to start from the understanding that this is a pair of glasses, and say, 'How smart can we make these glasses for you?'
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Phones would not be better if they could be cooler looking, if they could weight less, or if they could have more battery. Phones would be better if we didn't have to carry them around.
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It's crazy that you have to tell your phone or your computer or your house or your car 'It's me!' hundreds of times a day. Wearables will solve that problem.
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We need to make sure that the things we are already working on turn out to do the things we believe they can do and creating value both for the world and ultimately for Google.
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Glass is the world's worst spy camera. If you want to surreptitiously take photos, I would not use Glass.
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There is no law of physics that says just because we're connected, there has to be this schism between our physical lives and our digital lives.
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Google Glass is the wearable computer that responds to voice commands and displays information on a visual display.
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If you don't have a tonne of optimism, you're not going to make it... you won't be able to evangelise to everyone else. On the other hand, if you aren't constantly paranoid about what can go wrong and put plans in place, then you're going to get bitten at some point.