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I don't believe a mistake-free learning environment exists.
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When we try to make a car that drives itself, we believe - whether we're right or not - we believe that there would be strong net positive benefit to the world if cars could drive themselves safer than people could.
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The cycling helmet can save your life, but it doesn't look good and tends to ruin your hair.
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The longer you work on something, the more you don't really want to know what the world is going to tell you.
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Most of us have to spend a lot of energy to learn how to drive a car. Then we have to spend the rest of our lives over-concentrating as we drive and text and eat a burrito and put on makeup. As a result, 30,000 people die every year in a car accident in the U.S.
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A ten-times increase in the weight-oriented density of batteries would enable so many other moonshots, if we can find a great idea. We just haven't found one yet.
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If you're shooting to make the world 10% better, you're in a smartness contest with everyone else in the world - and you're going to lose. There are too many smart people in the world.
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Find some fun way to get a little more oil on your hands or mud on your boots. Sometimes, that's what it takes to take down some of the really big problems.
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Here is the surprising truth: It's often easier to make something 10 times better than it is to make it 10 percent better.
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The Explorer edition of Glass wasn't for everyone, but the Explorer program pushed us to find a wide range of near-term applications and uses for something like Glass.
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I personally have a philosophy around authenticity and vulnerability.
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We're excited about how tech can be used to get tech out of the way.
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We are serious as a heart attack about making the world a better place.
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Rather than thinking of ourselves as a computer, and trying to give you computer-like functionality, it's better to start from the understanding that this is a pair of glasses, and say, 'How smart can we make these glasses for you?'
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I think wearables in general have, as their best calling, to better understand our current state and needs and to express those back to the world.
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Actually, that issue of 'Don't be evil' is probably the number one reason we throw out ideas.
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It's crazy that you have to tell your phone or your computer or your house or your car 'It's me!' hundreds of times a day. Wearables will solve that problem.
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Phones would not be better if they could be cooler looking, if they could weight less, or if they could have more battery. Phones would be better if we didn't have to carry them around.
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The world is not limited by IQ. We are all limited by bravery and creativity.
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We need to make sure that the things we are already working on turn out to do the things we believe they can do and creating value both for the world and ultimately for Google.
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We are proposing that there is value in a totally new product category and a totally new set of questions. Just like the Apple II proposed, 'Would you reasonably want a computer in your home if you weren't an accountant or professional?' That is the question Glass is asking, and I hope in the end that is how it will be judged.
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Glass is the world's worst spy camera. If you want to surreptitiously take photos, I would not use Glass.
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If you don't have a tonne of optimism, you're not going to make it... you won't be able to evangelise to everyone else. On the other hand, if you aren't constantly paranoid about what can go wrong and put plans in place, then you're going to get bitten at some point.
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Google Glass is the wearable computer that responds to voice commands and displays information on a visual display.