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Our goal is not to produce immediate results. We've been tasked with producing long-term results. That means that there's more risk in any individual thing we take on. But we still aspire to a strong return on investment.
Astro Teller
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When you attack a problem as though it were solvable, even though you don't know how to solve it, you will be shocked with what you come up with. It's 100 times more worth it. It's never 100 times harder.
Astro Teller
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People do really stupid things while driving.
Astro Teller
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There's no point having something worn on your body - that's a big ask - unless you can give people something they really couldn't get otherwise. It has to be qualitatively better for it to be worn.
Astro Teller
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Every time you drop the price by a factor of two, you roughly get a 10 times pickup of the number of people who will seriously consider buying it.
Astro Teller
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It is the essence of innovation to fail most of the time.
Astro Teller
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People text when they're meant to actually be driving. So imagine what they do when they think the car's got it under control.
Astro Teller
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When you go into a bar, there are hundreds and hundreds of cameras in that bar - many of them installed by that bar. They might be checking something or taking a picture of you.
Astro Teller
