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Any self-respecting entrepreneur has borrowed money from their mother at some point.
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I'm a sporting goods guy.
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When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'
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You need to put your hands around the throat of your business, and you need to run it. There's no other way.
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Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.
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The idea of insider information to me is almost, like, laughable.
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I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school, you do a lot of team projects. Well I was the guy who gave the presentations for the team projects.
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The best merchants in the world aren't the ones predicting what's cool next; we're the ones dictating what's cool next.
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The ability to touch people and literally change lives is incredibly relevant in a consumer-products company.
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Being green means preventing waste.
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I believe people change. I think that they can learn from mistakes.
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The Small Business Administration was fundamental in helping our company. There's great initiative from the government if you know the right places to look.
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It's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting!
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If I had been out in the industry instead of being a college kid who had an idea for another T-shirt, I would have been too scared to do anything.
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I want Baltimore to be the coolest city in the world.
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Wipe the tears away, stand up, be a man, run your business, find a way.
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You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.
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Every great brand is like a great story.
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Nothing ever surprises me about the market.
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In getting Under Armour started, like any business, I think, number one, you need a great idea. But it's also about who you know.
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In my industry, a shirt and a shoe are still made the exact same way they were 80 years ago.
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Great companies have to manage the cadence of what they do.
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My kids have been watching a lot of 'My Little Pony,' and it's rubbing off on me.
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Brands are about editing.