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You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.
Kevin Plank
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Employees get things done. Partners get things done done. But owners get things done done done.
Kevin Plank
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In my industry, a shirt and a shoe are still made the exact same way they were 80 years ago.
Kevin Plank
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Brands are about editing.
Kevin Plank
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I love Under Armour, and I would like stockholders to know that I am very committed to our company.
Kevin Plank
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Wipe the tears away, stand up, be a man, run your business, find a way.
Kevin Plank
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The markets are efficient over time.
Kevin Plank
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Leadership is... to make sure you never limit the idea or opportunity.
Kevin Plank
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As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.
Kevin Plank
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Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
Kevin Plank
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Any self-respecting entrepreneur has borrowed money from their mother at some point.
Kevin Plank
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It's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting!
Kevin Plank
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In getting Under Armour started, like any business, I think, number one, you need a great idea. But it's also about who you know.
Kevin Plank
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I don't have the option of getting fat. I like to try as much of our products as I can. Our sample size is size large, and I can't fit into our samples unless I'm at that size.
Kevin Plank
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The ability to touch people and literally change lives is incredibly relevant in a consumer-products company.
Kevin Plank
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Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads?
Kevin Plank
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I didn't like the way a wet cotton T-shirt felt under my equipment. There had to be something better.
Kevin Plank
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When you're winning, you're creating a dynasty.
Kevin Plank
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I love Monopoly. You know why? When I play Monopoly with you, I'm going to buy everything from Baltic Avenue to Marvin Gardens. If you get to my side of the board, you'd better roll boxcars, or you're going to pay rent.
Kevin Plank
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I don't like my competition. At all.
Kevin Plank
