Kevin Plank Quotes
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I didn't like the way a wet cotton T-shirt felt under my equipment. There had to be something better.
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My kids have been watching a lot of 'My Little Pony,' and it's rubbing off on me.
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Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
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Every great brand is like a great story.
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Nothing ever surprises me about the market.
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Leadership is... to make sure you never limit the idea or opportunity.
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When you're winning, you're creating a dynasty.
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As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.
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Brands are about editing.
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In my industry, a shirt and a shoe are still made the exact same way they were 80 years ago.
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People look great in leggings and shorts and athletic clothes.
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You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.
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Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads?
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Passion means finding a way.
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I don't have the option of getting fat. I like to try as much of our products as I can. Our sample size is size large, and I can't fit into our samples unless I'm at that size.
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We are not going to do ourselves any favors by buying into what's printed in newspapers.
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I love Under Armour, and I would like stockholders to know that I am very committed to our company.
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If Facebook owns social, if LinkedIn owns business, who owns your health?
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I love Monopoly. You know why? When I play Monopoly with you, I'm going to buy everything from Baltic Avenue to Marvin Gardens. If you get to my side of the board, you'd better roll boxcars, or you're going to pay rent.
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I don't like my competition. At all.