Once you understand business models you can then start prototyping business models just like you prototype products.
We call it EPCOT, spelled E-P-C-O-T: Experimental Prototype Community of Tomorrow. Here it is in larger scale. EPCOT will take its cue from the new ideas and new technologies that are now emerging from the creative centers of American industry. It will be a community of tomorrow that will never be completed, but will always be introducing and testing and demonstrating new materials and systems. And EPCOT will always be a showcase to the world for the ingenuity and imagination of American free enterprise.
Having a size 9 foot is fantastic because almost all of the shoe companies do their prototyping in size 9, so if you visit a place like Nike headquarters, you can try every sort of wacky, out-there model.
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