In architecture the pride of man, his triumph over gravitation, his will to power, assume a visible form. Architecture is a sort of oratory of power by means of forms.
Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.
Claude C. Hopkins
Very good orators, when they are out, they will spit; and for lovers, lacking--God warn us!--matter, the cleanliest shift is to kiss.
When Demosthenes was asked what were the three most important aspects of oratory, he answered, 'Action, Action, Action.'
He would be laughed at, that should go about to make a fine dancer out of a country hedger, at past fifty. And he will not have much better success, who shall endeavour, at that age, to make a man reason well, or speak handsomely, who has never been used to it, though you should lay before him a collection of all the best precepts of logic or oratory.
Poesy and oratory omit things not essential, and insert little beautiful digressions, in order to place everything in the most effective light.