Branding Quotes
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I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?
Astra Taylor
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Engineers are really good at labeling and branding things. If we had named Kentucky Fried Chicken, it would have been Hot Dead Birds.
Vint Cerf
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Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.
Wallace Olins, CBE
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It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.
Wallace Olins, CBE
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What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.
Wallace Olins, CBE
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There is a branding influence on my work. But there's nothing really new about people as brands. The only difference is the scale and exposure.
Noma Bar
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I've always thought that a name says a lot about a person. So naturally, being named Howard, I always wanted to crawl into a hole.
Howard Stern
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The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.
Chamath Palihapitiya
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Branding is a profound manifestation of the human condition
Wallace Olins, CBE
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Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting. This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States.
Calvin Ayre
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Feminism doesn't need re-branding. It names a problem and it is an uncomfortable truth for many
Caroline Criado-Perez
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Branding is something designers think about a lot. You take something like a perfume or car tire, or butt-flavored bubblegum, and you ask questions about it that you shouldn't be able to ask. What kind of tuxedo would this car tire wear to the prom? What is this perfume's favorite movie? You try to end up in a place where you understand a product as if it is a person.
Hank Green
