Helvetica Quotes
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Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.
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The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.
