Wim Crouwel Quotes
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Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.
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The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.
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This is what we've been waiting for: finally, an unprecedented critical analysis of the history of Dutch design. Mienke Simon Thomas's Dutch Design is a book to have and to read: an important and richly detailed study of the cultural, economical and social-political context of twentieth-century design in the Netherlands.
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The grid is like the lines on a football field. You can play a great game in the grid or a lousy game. But the goal is to play a really fine game.
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You're always a child of your time, and you cannot step out of that.
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You can't do better design with a computer, but you can speed up your work enormously.
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Neutrality has its own aesthetics.
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Living with computers gives funny ideas.