The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
I'd say we Apple Inc. are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
One of the failures of technology companies is that they build technologies thinking everything else will work out.
Music companies are not technology companies any more than technology companies are music companies. They're really different from each other.
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