The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.
I like to think that Not For Sale is the Juniper Networks of the social section, a disruptive innovator.
As an organisation Not for Sale we use social media on a daily basis as a way to share the impact of how our support is having on individuals and communities. By building awareness, education and updating interested parties on the progress of the projects.
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