The message behind every brand that's plus size is about making a woman feel confident in any shape or size. Now straight size, it's all about the signature brand and how to look good in that one brand, and not necessarily how to look good for yourself.
At the end of the day, it just means curvy. That's why I think the word plus-size in the industry is very different from people's mind view of what 'plus-size' really should mean.
Straight sized boards are models size 0-6. Plus size boards are models starting at a 10. If a size 8 girl was 5' 11 and curvy, she'd be on the plus sized board, because there's nothing in between.
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