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What needs to change is the nature of advertising itself. That business hasn't really evolved since the days of Don Draper.
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The Kindle app runs on iPads, BlackBerry, and Android devices, so you can read your books wherever you want; with Apple, you're locked into Apple devices.
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Fixing mistakes is one thing. Apple's bigger strength has been its ability to keep improving hit products.
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Since the beginning of the internet era, it has been pretty widely accepted that when you join an online service, whatever data you put into it belongs to you.
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I used to be a pretty hard-core iPhone fan. But over time, I grew more and more frustrated with the lousy service on AT&T. My iPhone simply could not reliably make and hold a phone call. Not just in New York and San Francisco, where I spend a lot of time, and where AT&T's service has been notoriously bad for years.
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PayPal claims it can help merchants expand into international markets; its system makes it easier to do business with customers in multiple countries, for example, by handling tricky stuff like currency conversions automatically.
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If a developer wants to sell something via an iPad app - it's called an 'in-app purchase' - the transaction must go through Apple, which keeps 30 percent of the money and passes 70 percent on to the developer.
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With the iPod, iTunes, iPhone, iPad, and iMac, Apple is the most powerful tech company in the world. It's also the No. 1 music retailer in the U.S. and among the top sellers of online movies, too.
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With digital attacks becoming rampant, the computer nerds who work for the good guys to thwart such incursions have become the new Navy SEALs - elite commandos who can carry out sophisticated operations on the battlefield of cyberspace.
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Some people don't have a sense of humor.
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The iPod Touch is basically an iPhone with the phone part taken out, which is fine - since making calls is the one thing that the iPhone doesn't actually do very well.
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The technology, called near-field communication, involves a microchip that can send and receive data across very short distances, about four inches. Instead of swiping a credit card, you hold your phone near a reader and let the data zip between the two devices.
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I feel like there are some careers that do have a higher meaning.
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There are two types of young people - the partiers and the people who wanted a sense of purpose in their life.
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GE rolled out a popular TV ad campaign in 2015 explaining why youthful techies should give the 'digital industrial' giant a second look.
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To be sure, robotics are not the only job killers out there, with outsourcing stealing far more gigs than automation.
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The Pre represents only a first shot. Rubinstein and his engineers are already preparing a family of devices that will run on the Palm Web OS. Could it be that Apple has staked out an early lead with a breakthrough product only to be passed by others? It's happened before.
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Android is the kind of runaway smash hit that techies spend their careers dreaming about.
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The iPod wasn't the first MP3 player. Nor were the iPhone and iPad the first in their categories. The real reason for the success of these devices - the true unsung hero at Apple - is the iTunes software and iTunes Store. Because Apple provided them, it wasn't just selling hardware.
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Facebook's position with rival tech companies boils down to this: if you want access to all the information we've collected, strike a deal with us.
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Apple's big weakness is its control-freak nature and insistence that there is only one way to make a smart phone. No matter how many carriers sign on to carry the iPhone, in the long run, Apple has again set itself up to be a niche player in smartphones, just as it is in PCs.
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Some people are using landline connections and dial-up modems to call ISPs in other countries and get onto the Internet. Still others are using satellite connections.
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I still have no desire to own an Apple Watch, or even any desire to go to the Apple store and look at one or hold one in my hand. ... The only question, it seems to me, is this: At what point can Apple Watch be declared a swing and a miss?
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What if the Big Three automakers made products that were simple and easy to use - imagine a car with a user interface made by Apple - while also constantly trying to push the state of the art? What if they constantly sought out new technologies and ideas, and incorporated them into their products?