David Droga Quotes
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Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world.
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The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.
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I was always obsessed with being a writer of some sort.
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Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium.
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We don't like offending anyone.
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You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.
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Generosity is as much showing your vulnerability as it is your passion for something.
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Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters.
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If you can allow yourself to do more good with your creativity by being successful, then that's a great thing.
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I've worked around the world.
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The agency is who it is because of many, many, many chapters that needed to happen.
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The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.
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As a typical creative, I am all ego and insecurity!
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The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.
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Our work can always get better, and we are constantly striving for that.
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We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.
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Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do.
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Just because you can do something, it doesn't mean you need to - restraint is something I admire.
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Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.
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Each consumer has the power of their wallet and their voice. They can exercise that.
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I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.
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I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising.
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Under Armour is not about the Left or the Right. It's about moving forward together.
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My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.