David Droga Quotes
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Your campaign shouldn't just die the day you spend your last cent.
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Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium.
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There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity.
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You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.
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If you can allow yourself to do more good with your creativity by being successful, then that's a great thing.
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Creativity is a game changer. That's true of society, in advertising and in life.
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Our work can always get better, and we are constantly striving for that.
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If people know they're being sold to, you can celebrate the sell.
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Under Armour is not about the Left or the Right. It's about moving forward together.
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I secretly wish I had experienced advertising in the 'Mad Men' period.
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As a typical creative, I am all ego and insecurity!
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Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters.
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Generosity is as much showing your vulnerability as it is your passion for something.
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I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.
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The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.
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I strive every day to do things that make a difference.
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Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.
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Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.
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We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.
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Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world.
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The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.
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I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising.
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We work in an industry where people invent technology to avoid what we create.
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I've worked around the world.