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You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.
David Droga -
If you can allow yourself to do more good with your creativity by being successful, then that's a great thing.
David Droga
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Your campaign shouldn't just die the day you spend your last cent.
David Droga -
I was always obsessed with being a writer of some sort.
David Droga -
Our work can always get better, and we are constantly striving for that.
David Droga -
As a typical creative, I am all ego and insecurity!
David Droga -
Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium.
David Droga -
I secretly wish I had experienced advertising in the 'Mad Men' period.
David Droga
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Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters.
David Droga -
Generosity is as much showing your vulnerability as it is your passion for something.
David Droga -
If people know they're being sold to, you can celebrate the sell.
David Droga -
I strive every day to do things that make a difference.
David Droga -
Under Armour is not about the Left or the Right. It's about moving forward together.
David Droga -
Creativity is a game changer. That's true of society, in advertising and in life.
David Droga
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Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.
David Droga -
The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.
David Droga -
Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.
David Droga -
I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.
David Droga -
I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising.
David Droga -
Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do.
David Droga
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We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.
David Droga -
I haven't lost that quest and that thirst to do something great.
David Droga -
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.
David Droga -
I've worked around the world.
David Droga