David Droga Quotes
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We work in an industry where people invent technology to avoid what we create.
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I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising.
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Each consumer has the power of their wallet and their voice. They can exercise that.
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Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.
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We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.
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Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.
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It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.
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Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.
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One day, when I have advertising out of my system, I want to be Prime Minister of Australia.
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We're very much an advertising agency, but it's not about creating ads as we know it.
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People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.
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The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.
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I haven't lost that quest and that thirst to do something great.
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My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.
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The greater the pressure and expectation, the more I relish the opportunity.
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Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.
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I just loved the idea of writing for different personalities all the time.
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A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well.
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Like anyone, I'm scared of failure. That drives you to work really hard.
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I'm proud to say that I'm in advertising.
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People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.
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A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.
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Caring makes you want to work harder.
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The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.