David Droga Quotes
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Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.
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I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising.
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It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.
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I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.
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One day, when I have advertising out of my system, I want to be Prime Minister of Australia.
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My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.
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Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.
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I haven't lost that quest and that thirst to do something great.
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The greater the pressure and expectation, the more I relish the opportunity.
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We're very much an advertising agency, but it's not about creating ads as we know it.
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Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.
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The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.
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Each consumer has the power of their wallet and their voice. They can exercise that.
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It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world.
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People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.
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A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well.
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Just because you can do something, it doesn't mean you need to - restraint is something I admire.
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I just loved the idea of writing for different personalities all the time.
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Like anyone, I'm scared of failure. That drives you to work really hard.
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People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.
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Caring makes you want to work harder.
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A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.
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If you don't have reservations, you're a fool. You can't go blind into something.
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I'm proud to say that I'm in advertising.