David Droga Quotes
-
I strive every day to do things that make a difference.
-
We work in an industry where people invent technology to avoid what we create.
-
We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.
-
It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world.
-
I think the best way to show appreciation for things going well is to make things better.
-
If people know they're being sold to, you can celebrate the sell.
-
I just loved the idea of writing for different personalities all the time.
-
People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.
-
Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.
-
The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.
-
One day, when I have advertising out of my system, I want to be Prime Minister of Australia.
-
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.
-
Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.
-
A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well.
-
We're very much an advertising agency, but it's not about creating ads as we know it.
-
Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.
-
Like anyone, I'm scared of failure. That drives you to work really hard.
-
The greater the pressure and expectation, the more I relish the opportunity.
-
I'm proud to say that I'm in advertising.
-
I haven't lost that quest and that thirst to do something great.
-
People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.
-
A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.
-
Caring makes you want to work harder.
-
If you don't have reservations, you're a fool. You can't go blind into something.