David Droga Quotes
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I'm not an executive. I'm a creative person.
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Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?
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We win more business, not because of pitching but because clients say, 'We like the work you're doing.'
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Do the work you believe in - if there's an authentic reason for doing it.
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I really care about leaving a trail of goodness wherever we can.
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I don't want Droga5 to be the biggest agency; I want it to be the best.
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We're moved by emotions and characters and stories. We love that.
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Before the term 'viral video' came out, we used the mass media to our advantage.
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There is good business doing good.
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Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?
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Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office.
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Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising.
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There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'
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You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really.
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I don't want to spread myself so thin that I achieve nothing.
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I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make.
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I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones.
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We strive to do stuff that connects with people.
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If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'
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To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on.
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If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better.
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My mother had to label all our clothing. As the youngest boy, all my tags read Droga5.
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It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.
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I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society.