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It's really easy to have a nice philosophy about openness, but moving the world in that direction is a different thing. It requires both understanding where you want to go and being pragmatic about getting there.
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Facebook is really about communicating and telling stories... We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. And that can be a big part of helping solve the crisis that's out there.
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People don't care about what someone says about you in a movie - or even what you say, right? They care about what you build. And if you can make something that makes people's life better, then that's something that's really good.
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Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
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There's a level of service that we could provide when we're just at Harvard that we can't provide for all of the colleges, and there's a level of service that we can provide when we're a college network that we wouldn't be able to provide if we went to other types of things.
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When I started Facebook from my dorm room in 2004, the idea that my roommates and I talked about all the time was a world that was more open.
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The companies that work are the ones that people really care about and have a vision for the world so do something you like.
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People at Facebook are fairly used to the press being nice to us or not nice to us.
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I will only hire someone to work directly for me if I would work for that person. It's a pretty good test.
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While some doubted that connecting the world was actually important, we were building. While others doubted that this would be sustainable, you were forming lasting connections. We just cared more about connecting the world than anyone else. And we still do today.
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When Facebook was getting started, nothing used real identity - everything was anonymous or pseudonymous - and I thought that real identity should play a bigger part than it did.
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A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept.
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Connectivity just can't be a privilege for people in the richest countries. We believe that connecting everyone in the world is one of the great challenges of our generation, and that's why we are happy to play whatever small part in that that we can.
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I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs, are just giving more insight into what's going on with them.
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A lot of people are focused on taking over the world or doing the biggest thing and getting the most users. I think part of making a difference and doing something cool is focusing intensely.
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All of my friends who have younger siblings who are going to college or high school - my number one piece of advice is: You should learn how to program.
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The thing that we are trying to do at facebook, is just help people connect and communicate more efficiently.
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I always kind of see how I want things to be better, and I'm generally not happy with how things are or the level of service that we're providing for people or the quality of the teams that we built. But if you look at this objectively, we're doing so well on so many of these things. I think it's important to have gratitude for that.
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It's a juicy thing to say we're building a phone, which is why people want to write about it. But it's so clearly the wrong strategy for us.
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Founding a company is hard. Most of it isn't smooth. You'll have to make very hard decisions. You have to fire a few people. Therefore, if you don't believe in your mission, giving up is easy. The majority of founders give up. But the best founders don't give up.
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If we're trying to build a world-class News Feed and a world-class messaging product and a world-class search product and a world-class ad system, and invent virtual reality and build drones, I can't write every line of code. I can't write any lines of code.
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Open Graph is a language for structuring content and sharing that goes on in other apps, and we're continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we've taken the time to build those specific experiences, stuff has gone quite well.
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What really motivates people at Facebook is building something that's worthwhile, that they're going to be proud to show to friends and family.
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People like to talk about war.