David Ogilvy Quotes
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
Quotes to Explore
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The reason for not getting married was that I just didn't have a partner to get married to. Climbing mountains was more attractive to me than marriage, or other fun things like that.
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I need to feel as if everything is clean and in its proper place before I can even attempt to write one word. At least, that's what I tell myself. I make the bed, I put away the dishes, maybe I dust, maybe I do the laundry, maybe I go to the post office.
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We talk about these legendary fighters, talk about how they had hundred-something fights, hundred-something victories... but when you look at the history books, I still beat more world champions than any fighter in history.
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The thoughtful soul to solitude retires.
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Throughout American history many of our social gains and much of our progress toward democracy were made possible by the active intervention of the federal government.
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I do have the odd dream where I'm on stage and I've completely forgotten what I'm meant to be performing - so they are more nightmares than dreams.
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I didn't have traditional stage fright. If there was 500 people in the audience or three people in the audience, it didn't really make a difference. What made a difference was the conductor. Everything that I was scared about as a drummer was him.
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I'm associated with gospel music in the minds of millions of people.
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I'm lucky enough to do what I like for work - not everyone's that fortunate.
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Treat your friends as you do your pictures, and place them in their best light.
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But I was very, very unhappy because my mother was very charming and generous, but to me, very dominating.
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I don't harp on the negative because if you do, then there's no progression. There's no forward movement. You got to always look on the bright side of things, and we are in control. Like, you have control over the choices you make.
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I have nothing against priests. In fact, I tried for a time to be one... It should be clear, then, that I respect, and am often fond of, the many priests in my life.
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I like to relate to my kids as they are. I enjoy spending that time with them. I see that my girls are so completely different and different from me, too.
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Bruckner's Eighth is a colossus.
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I was told that, when 'Betrayal' was being produced by one of the provincial companies in England, the two actors playing those roles actually went into a pub one day and played that scene as if it were really happening to them. The people around them became very uncomfortable.
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I'm always looking to do things that are really different from each other.
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You can't show up at the bedside and then turn on your skills. You have to keep your game sharp all the time.
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I could have closed down bits of British Home Stores to make more money but it's not my style. I want to make my money as a retailer, not by putting people out of work.
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Beyond monetary policy, fiscal policy has traditionally played an important role in dealing with severe economic downturns.
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My biggest change is what is important to me, and what is not. What's worthy worrying about, and what is not. When we're younger, we tend to spend too much time worrying and going over the unnecessary. I'm no longer running the hamster wheel.
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We should not have a tin cup out for something as important as the arts in this country, the richest in the world. Creative artists are always begging, but always being used when it's time to show us at our best.
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
