William Louis Veeck Jr. (February 9, 1914 – January 2, 1986), also known as "Sport Shirt", was an American Major League Baseball franchise owner and promoter. Veeck was at various times the owner of the Cleveland Indians, St. Louis Browns and Chicago White Sox. As owner and team president of the Indians in 1947, Veeck signed Larry Doby, thus beginning the integration of the American League, and the following year won a World Series title as Cleveland's owner/president.
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