David Rockwell Quotes

United States, Architect
July 25, 1956

David Rockwell is an American architect and designer. He is the founder and President of Rockwell Group, a 250-person award-winning, cross-disciplinary architecture and design practice based in New York City with satellite offices in Madrid and Shanghai

Also known as Designer

I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.

David Rockwell
- Time
- Identity
- Frozen
You have to think of a restaurant as a series of impressions. But what makes my job so great is there's no one answer that's right for every restaurant.

David Rockwell
- Great
- Job

I like entertainment and think mastery is good, though I don't feel like a master. If a theme means having a story that's legible, then that's certainly what we do. But we don't treat design as an add-on layer.

David Rockwell
- Good
- Design
Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent.

David Rockwell
- Opportunity