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When your lips get dry, is there anything more frantic?
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Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier.
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It's very important to me to have a female venture capitalist.
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I grew up in a conservative New England town and showed up to my middle school orientation dressed like 'Clueless' while everyone else was wearing J. Crew and lacrosse uniforms. I never really fit into that preppy look.
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There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be O.K. wherever you are. Just, everyone, relax!
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Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy.
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At 'Vogue,' I was responsible for a lot of production work, and production work is highly detailed, and you have to be very resourceful to fit a square peg into a round hole. I learned to push the envelope when it comes to asking questions or making requests.
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My wardrobe falls into two camps most of the time: either very monochromatic and tailored or really vintagey, with '30s and '40s-style long floral dresses. I don't buy that much, so every time I invest in something new, it has to elevate what I have hanging in my closet.
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I just grew up loving beauty products. Going to the mall, and the Stila counter in the '90s. I was obsessed with hair dye.
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We'll continue to invest in new technology because we think every woman should have the ability to be connected through her beauty knowledge, opinions, products, and routine.
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Our message has always transcended borders and cultures and is central to who we are as a brand.
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My first lip balms were Bonne Bell Lip Smackers, which, correct me if I'm wrong, sometimes had little bracelets attached to the caps-meaning your lip balm could idly dangle from your wrist like a charm bracelet when not in use, not unlike some iPhone accessories.
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Your skin is like a plant. You have to water it. Make sure it's hydrated, not just squeaky clean.
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With 'Into The Gloss' and now Glossier, the reason it was successful was because there were so many like-minded women out there who were also dissatisfied with their beauty experiences.
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People talk about body cleanses like there's no tomorrow - what about apartment cleanses?
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I just have to stop biting my nails. I've been on and off that bandwagon so many times. I feel like it's going to be a lifelong struggle.
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If you look dull, the easiest thing to do is wash your face with water, and immediately you look refreshed.
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When you own a pair of haircutting scissors, you cut your own hair constantly.
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A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend.
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Instagram has a faster chance of reaching me than CNN, and if I really want to know what's going on, I refresh my Twitter feed.
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The great thing about interning at 'Teen Vogue' is that there is so much room for growth; interns here do incredible things if they work hard enough and think outside the box.
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The creation of 'Into The Gloss' took less than a month. Glossier took twelve months and about a million dollars to hire the team, work with the chemists, order the inventory, get an office - you know, the whole thing.
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Nobody said being platinum was easy.
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The single guiding principle that I try to follow, assuming blindly that the rest will fall into place, is to operate squarely in the present. I think it's one of the most difficult things for anyone to do.