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You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want?
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Beauty is very intimate.
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Where Halloween is concerned, I peaked in 2007.
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For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier.
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In my humble opinion, having tons of products and furniture and magazines and clothes is not luxurious - living minimally is.
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Throughout your teens and twenties, it's pretty easy to live in a suspended reality - one where you never get old or need to spend much time thinking about 401Ks, mammograms, or renewing your license. You don't need me to tell you: that ends.
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Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue.
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So much of venture capital is pattern recognition.
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I love someone with something to prove.
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People often ask me, 'How do you go about choosing who to feature on Into The Gloss?' And I've never had a great answer. Ultimately, I think the #1 thing that draws me to someone is their sense of freedom.
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I like a semi-stressful massage - one where I can really feel something being worked out.
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I like books that explore identity and youth culture or rites of passage.
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Making a bougie, expensive beauty brand wasn't helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don't need to charge an arm and a leg.
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My December is typically one big, sweaty 'wintry mix' blur, not a punch-laden, heartwarming mixer.
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Elin Kling is one of the most stylish women I know.
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I always thought 'Into The Gloss' would be successful, but I didn't really know what my definition of success was.
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The ideal intern is committed, creative, organized, ambitious, independent, and able to crack a smile, whether meeting a celebrity or folding socks.
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You can make a million excuses for why something didn't go well, but ultimately, just fix it and get on with it. Be a solutions person.
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We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit.
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I've had some not-great experiences with laser hair removal, probably because I haven't done what they told me.
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When your lips get dry, is there anything more frantic?
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Glossier - our content, our products - it's for all for you; it's ours.
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Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier.
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In beauty, there's this idea of this perfect picture, and I think, 'How about being present in the now, and a little messy?'