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For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier.
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You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want?
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Throughout your teens and twenties, it's pretty easy to live in a suspended reality - one where you never get old or need to spend much time thinking about 401Ks, mammograms, or renewing your license. You don't need me to tell you: that ends.
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In my humble opinion, having tons of products and furniture and magazines and clothes is not luxurious - living minimally is.
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I love someone with something to prove.
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Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue.
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Beauty is very intimate.
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Where Halloween is concerned, I peaked in 2007.
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I like books that explore identity and youth culture or rites of passage.
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I like a semi-stressful massage - one where I can really feel something being worked out.
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So much of venture capital is pattern recognition.
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People often ask me, 'How do you go about choosing who to feature on Into The Gloss?' And I've never had a great answer. Ultimately, I think the #1 thing that draws me to someone is their sense of freedom.
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I always thought 'Into The Gloss' would be successful, but I didn't really know what my definition of success was.
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Making a bougie, expensive beauty brand wasn't helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don't need to charge an arm and a leg.
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The ideal intern is committed, creative, organized, ambitious, independent, and able to crack a smile, whether meeting a celebrity or folding socks.
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You can make a million excuses for why something didn't go well, but ultimately, just fix it and get on with it. Be a solutions person.
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My December is typically one big, sweaty 'wintry mix' blur, not a punch-laden, heartwarming mixer.
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We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit.
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Elin Kling is one of the most stylish women I know.
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When your lips get dry, is there anything more frantic?
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My first lip balms were Bonne Bell Lip Smackers, which, correct me if I'm wrong, sometimes had little bracelets attached to the caps-meaning your lip balm could idly dangle from your wrist like a charm bracelet when not in use, not unlike some iPhone accessories.
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There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be O.K. wherever you are. Just, everyone, relax!
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My wardrobe falls into two camps most of the time: either very monochromatic and tailored or really vintagey, with '30s and '40s-style long floral dresses. I don't buy that much, so every time I invest in something new, it has to elevate what I have hanging in my closet.
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Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier.