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People often ask me, 'How do you go about choosing who to feature on Into The Gloss?' And I've never had a great answer. Ultimately, I think the #1 thing that draws me to someone is their sense of freedom.
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Beauty is very intimate.
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So much of venture capital is pattern recognition.
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My December is typically one big, sweaty 'wintry mix' blur, not a punch-laden, heartwarming mixer.
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I've had such an inspiring and formative journey in my career.
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For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier.
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Elin Kling is one of the most stylish women I know.
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I have long been of the mindset that aviators are like leather jackets - when they're perfect, they give you 'instant cool.' They're the Alexa Chung of sunglasses.
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Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue.
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You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want?
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Throughout your teens and twenties, it's pretty easy to live in a suspended reality - one where you never get old or need to spend much time thinking about 401Ks, mammograms, or renewing your license. You don't need me to tell you: that ends.
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I love someone with something to prove.
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Making a bougie, expensive beauty brand wasn't helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don't need to charge an arm and a leg.
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In my humble opinion, having tons of products and furniture and magazines and clothes is not luxurious - living minimally is.
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I like a semi-stressful massage - one where I can really feel something being worked out.
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You can make a million excuses for why something didn't go well, but ultimately, just fix it and get on with it. Be a solutions person.
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I've had some not-great experiences with laser hair removal, probably because I haven't done what they told me.
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I think reality television has made the fashion industry and the beauty industry, any industry - frankly, just life - it has made life seem much different than it really is.
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My brain puts baths in the same category as yoga: it'd be 'nice' to relax for an hour, but I just want a 10-minute, high-impact workout; get in, get out. Showers are my cardio.
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We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit.
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I always thought 'Into The Gloss' would be successful, but I didn't really know what my definition of success was.
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Glossier - our content, our products - it's for all for you; it's ours.
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The ideal intern is committed, creative, organized, ambitious, independent, and able to crack a smile, whether meeting a celebrity or folding socks.
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In beauty, there's this idea of this perfect picture, and I think, 'How about being present in the now, and a little messy?'