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My company Independent Ideas worked with Gucci on a special edition Fiat 500.
Lapo Elkann -
I don't have an MBA, and I didn't go to Yale. I'm not an academic person and wasn't a good student. Instead, I've been taught by some of the most inspiring people in the world.
Lapo Elkann
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I need to make things mine. It annoys me to buy something that is imposed on me. When I have a suit made, I go to the Sicilian tailor Alessandro Martorana in Turin. I like shorter jacket sleeves and often fold the cuffs up. It's more modern that way.
Lapo Elkann -
I love Winston Churchill; I think he had the grace of coming and the grace of leaving - when things were hard he was there, and when it was time to leave, he left.
Lapo Elkann -
The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world.
Lapo Elkann -
I am an obsessive personality. And if you are an obsessive personality, you need to be aware of it and be able to drive it with success. There are moments in your life when you are driving it well, but you shift and you shift badly and you hurt yourself.
Lapo Elkann -
The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol.
Lapo Elkann -
London is the financial capital of Europe, a great platform to America and Asia. I love the fact that in British culture you can be whoever you want, and people don't even look at you. I don't feel that in Paris or Milan.
Lapo Elkann
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I have the Italian flag embroidered onto all my dress-shirt cuffs. I am very proud to be Italian.
Lapo Elkann -
I like my country, but I don't think like an Italian. It's a complex, complicated difficult country to make things happen in.
Lapo Elkann -
I'd say Juventus has a story as legendary as the Yankees.
Lapo Elkann -
I have many weaknesses, but I have one strength. When I do something, I do it 300 percent. I'm not a middle man.
Lapo Elkann -
I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here.
Lapo Elkann -
I love challenges, and I believe that the challenge of quality cinema should not be underestimated as an important part of the Italian cultural offer.
Lapo Elkann
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I would say that Juventus is a myth not only in Italy, because it's the most loved team in Italy, but also around the world. And it has been in my family since birth.
Lapo Elkann -
'Made in Italy' is from the tycoons of the '80s, not me. It is people who represent an Italy which I don't belong to and I don't feel a part of.
Lapo Elkann -
I do not follow the rules of fashion, and I don't like to be considered a man of the world of fashion. I like to call it the 'style industry' because we try to work on taste.
Lapo Elkann -
I have never let down Italy, and I never will. I love my country, and I owe a lot to my country, and in that sense, whatever I can and will be able to do for my country, I will do.
Lapo Elkann -
I love Italy and I say I am from Italy wherever I go.
Lapo Elkann -
I am Jewish, Italian, American, Catholic.
Lapo Elkann
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I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre.
Lapo Elkann -
Fashion is something which is non-lasting; it's ephemeral.
Lapo Elkann -
If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit.
Lapo Elkann -
Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.
Lapo Elkann