Freddie Wong Quotes
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I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with.
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I feel like we cheated... because you read about these other directors, just like, 'Damn! They paid dues for 10 years before they got to get behind the camera.' We cheated because technology was in the right place at the right time, and we were alive at the right age at the right time for us to take advantage of that.
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It's rare to find a corporate partner who encourages true creativity, but our meetings with Lionsgate's creative team convinced us that this is the right move for RocketJump and our millions of fans.
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If it doesn't feel organic to the audience, you gotta trust your gut.
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Content financing is a difficult beast no matter what era of Hollywood we're talking about.
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A better quality of video is better for everyone.
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I think some people have a vague idea, but the general public has no clue what the actual behind-the-scenes of filmmaking is and what this profession is.
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One of our goals is to figure out ways of diversifying where we are.
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At the end of the day, we still make the things that we make. And we found that the best strategy in this very fluid marketplace is to not be tied into any given platform, but to be able to make good content, and good content will be able to live anywhere.
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Kickstarter has shifted from funding creative projects to funding products and videogames; the biggest funded are consumer electronics and video game projects.
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The goal is not to just do 'Video Game High School' every year. We want to grow into a real content production company. We want to be Pixar or HBO. We want to make five series a year or 10 series a year.
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YouTube is the place where people go to consume advertisements willingly. It's some capitalist dystopian nightmare.
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When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it.
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The Asian male has an interesting history as far as Western appropriation. At one point, we were completely sexless Chinamen building the railroads. Then, World War II came around, and it was like, Asian guys are coming after the white women. We became a menace for a second.
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When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us.
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Thanks to Netflix and Hulu, people are getting more and more used to consuming longer stretches of content on their televisions or computer screens.
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We are not frou-frou creative types. We have done both sides of the business and are constantly asking ourselves, 'How are we going to pay for this?' But the criteria is that it must fit with our world.
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While it's easy to sit back and cherry pick bad visual effects and blame the industry for making movies the way they are, you're really not seeing the whole picture.
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We don't believe in competition.
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On the advertising side, view count is not the most important thing. It's engagement.
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The Lionsgate deal came at an opportune time. It allows us to get our projects financed and create long-form content without needing to be reliant on brand deals or crowdsourcing for external financing.
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Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing.
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A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money.
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Non-studio entities can experiment with storytelling that might be too niche... for a studio.