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Remember where you came from.
Donald Rumsfeld
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Plan backwards as well as forward. Set objectives and trace back to see how to achieve them. You may find that no path can get you there. Plan forward to see where your steps will take you, which may not be clear or intuitive.
Donald Rumsfeld
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Prune - prune businesses, products, activities, people. Do it annually.
Donald Rumsfeld
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Don't be a bottleneck. If a matter is not a decision for the President or you, delegate it. Force responsibility down and out. Find problem areas, add structure and delegate. The pressure is to do the reverse. Resist it.
Donald Rumsfeld
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I'm not into this detail stuff. I'm more concepty.
Donald Rumsfeld
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Don't do or say things you would not like to see on the front page of The Washington Post.
Donald Rumsfeld
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I stand for 8-10 hours a day. Why is standing limited to four hours?
Donald Rumsfeld
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Don't automatically obey Presidential directives if you disagree or if you suspect he hasn't considered key aspects of the issue.
Donald Rumsfeld
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Be able to resign. It will improve your value to the President and do wonders for your performance.
Donald Rumsfeld
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Leave the President's family business to him. You will have plenty to do without trying to manage the First Family. They are likely to do fine without your help.
Donald Rumsfeld
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It is easier to get into something than to get out of it.
Donald Rumsfeld
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And it is not knowable if force will be used, but if it is to be used, it is not knowable how long that conflict would last. It could last, you know, six days, six weeks. I doubt six months.
Donald Rumsfeld
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Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.
Donald Rumsfeld
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We're so conditioned as a people to think that a military campaign has to be cruise missiles and television images of airplanes dropping bombs, and that's just false. This is a totally different war. We need a new vocabulary. We need to get rid of old think and start thinking about this thing the way it really is.
Donald Rumsfeld
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I didn't advocate invasion…I wasn't asked.
Donald Rumsfeld
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Don't divide the world into 'them' and 'us.' Avoid infatuation with or resentment of the press, the Congress, rivals, or opponents. Accept them as facts. They have their jobs and you have yours.
Donald Rumsfeld
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If you foul up, tell the President and correct it fast. Delay only compounds mistakes.
Donald Rumsfeld
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Don't say 'the White House wants.' Buildings can't want.
Donald Rumsfeld
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It is pretty clear that the coalition can win in Afghanistan and Iraq in one way or another, but it will be a long, hard slog. 16
Donald Rumsfeld
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It isn't making mistakes that's critical; it's correcting them and getting on with the principal task.
Donald Rumsfeld
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Oh my goodness gracious, what you can buy off the Internet in terms of overhead photography. A trained ape can know an awful lot of what is going on in this world, just by punching on his mouse, for a relatively modest cost.
Donald Rumsfeld
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If in doubt, move decisions up to the President.
Donald Rumsfeld
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If in doubt, don't. If still in doubt, do what's right.
Donald Rumsfeld
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If you try to please everybody, somebody's not going to like it.
Donald Rumsfeld
