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WhatsApp's extremely high user engagement and rapid growth are driven by the simple, powerful and instantaneous messaging capabilities we provide.
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We want to do one thing and do it really well. For us, that's communications between people who are friends and relatives.
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I grew up watching Indian movies as a kid in Russia. I am quite familiar with Bollywood.
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We're not advertisement-driven, so we don't need personal databases.
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We're not interested in bombarding our users with, 'Hey, play this game, play this game, play this game.' It gets annoying, it gets in the way of messaging, and it gets in the way of staying in touch with people who are important to you.
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People need to differentiate us from companies like Yahoo! and Facebook that collect your data and have it sitting on their servers. We want to know as little about our users as possible.
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We obviously try to be in tune with what our users want.
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A lot of companies are global.
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I hate spam, and that's what happens when you let businesses onto the network.
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I grew up in Russia. We had a telephone line, but a load of our neighbours didn't. It became a shared resource for the whole apartment complex. People would come and knock on the door and ask to call their family in another city.
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It's important for people to have freedom to use whatever product they want. We have no problems with other people using other apps, so long as they keep using 'WhatsApp'.
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Clearly, you can't believe everything you read in the press.
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I had so much fun in early days learning about networking, security, scalability and other geeky stuff.
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Advertising isn't just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data.
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I only have one idea, that is WhatsApp, and I am going to continue to focus on that. I have no plans to build any other ideas.
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We don't really talk about our future plans. But we, at the same time, try to build things that our users ask us for.
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I grew up in a society where everything you did was eavesdropped on, recorded, snitched on. I had friends when we were kids getting into trouble for telling anecdotes about Communist leaders.
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Everybody who wants to join 'WhatsApp', we'll go out of our way to build a really awesome client for them.
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Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don't want to be interrupted by ads when you're chatting with your loved ones.
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There were a lot of negatives, of course, but there were positives to living a life unfettered by possessions. It gave us the chance to focus on education, which was very important in the Soviet Union.
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If you look at firms like General Electric or other large companies, they don't just do one thing; they do many different things to generate sources of revenue.
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The difficult part for us is adding features without making the product more complicated.
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'WhatsApp' began as a simple idea: ensuring that anyone could stay in touch with family and friends anywhere on the planet, without costs or gimmicks standing in the way.
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I grew up in a country where advertising doesn't exist.