Jenny Packham Quotes
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I create fashion that is memorable.
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I hated the '80s for years, and now I look back and think, actually, there was something really cool about it.
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I think the evening wear criteria is that they want to walk into the room and get that 'wow' factor.
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I felt my design point of view was more welcomed in New York, that I could show my collections in the way I wanted to show them.
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We've found that the more niche you are, the better off you are.
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Think about the style of the occasion before you plan your outfit.
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With a wedding gown, I have to make sure that people fall in love with it and that the details are very specific and special. There has to be a big story behind it and a great deal of integrity when it comes to the design.
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People keep getting married, even when times are tough. They want to keep celebrating. The special days appear to be the times where women are still happy to invest, both in terms of time and money. They want to be told that they look beautiful and be remembered for all the right reasons. They don't want to provoke much more reaction than that.
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With an evening wear collection, each piece has to be quite individual.
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When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.
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I always love the domineering, slightly wicked women on screen.
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In London, I did feel a pressure to be more avant-garde than I wanted.
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Sometimes, when we dress celebrities, there are always loads of Twitters and things like that. When I wake up, I think, 'Oh right, she wore it.' You kind of always know where it's going to be worn.
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I don't like things that are uncomfortable - everything we do, however structured or detailed, needs to be made so that when someone wears it, they completely forget about it.