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When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.
Jenny Packham -
Think about the style of the occasion before you plan your outfit.
Jenny Packham
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I felt my design point of view was more welcomed in New York, that I could show my collections in the way I wanted to show them.
Jenny Packham -
I create fashion that is memorable.
Jenny Packham -
I think it's always wonderful to dress people in the public eye. It's the icing on the cake and such an endorsement of what we do.
Jenny Packham -
With an evening wear collection, each piece has to be quite individual.
Jenny Packham -
People keep getting married, even when times are tough. They want to keep celebrating. The special days appear to be the times where women are still happy to invest, both in terms of time and money. They want to be told that they look beautiful and be remembered for all the right reasons. They don't want to provoke much more reaction than that.
Jenny Packham -
A lot of my designs are inspired by the 1930s, when people were fabulous at dressing up. Then it just all kind of fell away.
Jenny Packham
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In London, I did feel a pressure to be more avant-garde than I wanted.
Jenny Packham -
With the bridal wear I love the fact that people show me their pictures about what I've done for their special day. It's lovely that I'm a part of someone's history.
Jenny Packham -
There is such an emotional connection between the bride and her wedding dress, whereas in ready-to-wear you may just be focusing on color or prints for that particular season.
Jenny Packham -
Sometimes, when we dress celebrities, there are always loads of Twitters and things like that. When I wake up, I think, 'Oh right, she wore it.' You kind of always know where it's going to be worn.
Jenny Packham -
I think the evening wear criteria is that they want to walk into the room and get that 'wow' factor.
Jenny Packham -
I really enjoy the diversity of the people we dress.
Jenny Packham