Jenny Packham Quotes
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With a wedding gown, I have to make sure that people fall in love with it and that the details are very specific and special. There has to be a big story behind it and a great deal of integrity when it comes to the design.
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I always love the domineering, slightly wicked women on screen.
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When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.
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I hated the '80s for years, and now I look back and think, actually, there was something really cool about it.
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With the Bond girls, they've always been these sexy but quite strong women, and that's a nice combination to design for.
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We've found that the more niche you are, the better off you are.
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People keep getting married, even when times are tough. They want to keep celebrating. The special days appear to be the times where women are still happy to invest, both in terms of time and money. They want to be told that they look beautiful and be remembered for all the right reasons. They don't want to provoke much more reaction than that.
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A lot of my designs are inspired by the 1930s, when people were fabulous at dressing up. Then it just all kind of fell away.
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With an evening wear collection, each piece has to be quite individual.
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In London, I did feel a pressure to be more avant-garde than I wanted.
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I think it's always wonderful to dress people in the public eye. It's the icing on the cake and such an endorsement of what we do.
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I think the evening wear criteria is that they want to walk into the room and get that 'wow' factor.
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Sometimes, when we dress celebrities, there are always loads of Twitters and things like that. When I wake up, I think, 'Oh right, she wore it.' You kind of always know where it's going to be worn.
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I really enjoy the diversity of the people we dress.