Jenny Packham Quotes
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I've always wanted to dress Cate Blanchett because I think she's so stylish.
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I create fashion that is memorable.
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I felt my design point of view was more welcomed in New York, that I could show my collections in the way I wanted to show them.
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We've found that the more niche you are, the better off you are.
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All I ever aim to do is make beautiful evening wear.
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I think the evening wear criteria is that they want to walk into the room and get that 'wow' factor.
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Think about the style of the occasion before you plan your outfit.
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I always love the domineering, slightly wicked women on screen.
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People keep getting married, even when times are tough. They want to keep celebrating. The special days appear to be the times where women are still happy to invest, both in terms of time and money. They want to be told that they look beautiful and be remembered for all the right reasons. They don't want to provoke much more reaction than that.
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With an evening wear collection, each piece has to be quite individual.
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Sometimes, when we dress celebrities, there are always loads of Twitters and things like that. When I wake up, I think, 'Oh right, she wore it.' You kind of always know where it's going to be worn.
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When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.
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In London, I did feel a pressure to be more avant-garde than I wanted.
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I really enjoy the diversity of the people we dress.