Jenny Packham Quotes
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Think about the style of the occasion before you plan your outfit.
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I hated the '80s for years, and now I look back and think, actually, there was something really cool about it.
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I think it's always wonderful to dress people in the public eye. It's the icing on the cake and such an endorsement of what we do.
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With a wedding gown, I have to make sure that people fall in love with it and that the details are very specific and special. There has to be a big story behind it and a great deal of integrity when it comes to the design.
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We've found that the more niche you are, the better off you are.
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All I ever aim to do is make beautiful evening wear.
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With an evening wear collection, each piece has to be quite individual.
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People keep getting married, even when times are tough. They want to keep celebrating. The special days appear to be the times where women are still happy to invest, both in terms of time and money. They want to be told that they look beautiful and be remembered for all the right reasons. They don't want to provoke much more reaction than that.
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I think the evening wear criteria is that they want to walk into the room and get that 'wow' factor.
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I always love the domineering, slightly wicked women on screen.
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In London, I did feel a pressure to be more avant-garde than I wanted.
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When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.
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Sometimes, when we dress celebrities, there are always loads of Twitters and things like that. When I wake up, I think, 'Oh right, she wore it.' You kind of always know where it's going to be worn.
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I don't like things that are uncomfortable - everything we do, however structured or detailed, needs to be made so that when someone wears it, they completely forget about it.