Jenny Packham Quotes
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I always see bridal as a cultural thing: you have to get under the skin to find out what is needed in that market. For instance, the Italians love plain dresses, and the Americans loved beaded ones.
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I love the way that girls turn up at our boutiques knowing all the names of the dresses, and that was happening before we launched our brand Pinterest board.
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Having made all the decisions, I think a wedding day is a day when you want to forget what you are wearing and be in the moment.
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Wonderbra is such an iconic brand with strong design values and great sense of humour.
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I have always aspired to create beautiful designs that make women feel elegant and confident - for me, that is my greatest challenge and inspiration.
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It's very nerve-wracking dressing someone because you obviously do everything you can to get them to be interested in something you've done, and then you hear they're wearing it, and then, obviously, they're going to step out in it, and you want to know that it's all going to work and what everybody's going to say about it.
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Our dresses take a long time to make.
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I have always loved to create pieces that are special, unique. It's very important to me that the dress means something to someone. I've no real interest in making something that's an everyday item.
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When we first started doing bridal, I found the bridal business very archaic; it was very removed from general fashion.
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Both of my grandmothers were needlewomen, so I grew up around dress design.
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Most of our customers want something glamorous. They want to be looked at, but not for the wrong reasons.
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I realised as a teenager that I was destined for a creative life and found that fashion design was something I enjoyed and was a potentially successful career path.
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I'm so fond of abstract design in the style of Vanderbilt and David Hicks and that whole 1970s era. They took the 1930s and gave it a bit of technicolour.
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Old Hollywood icons such as Marilyn Monroe, Vivien Leigh, and Bette Davis are so inspiring; their style is romantic and feminine and their glamour mesmerizing. I love the idea of channeling that spirit on your wedding day.
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There is such an emotional connection between the bride and her wedding dress, whereas in ready-to-wear you may just be focusing on color or prints for that particular season.
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I think in L.A., every night they're going out somewhere. So you have this culture of dressing up.
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I like to come home and completely forget about work.
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You should dress so that you feel confident.
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I feel our brides are empowered women who know what they want and have a strong sense of their identity. Obviously, they love fashion and glamour.
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We've been seeing a lot of brides buying two dresses for their wedding, especially in America, and a lot of brides are talking about changing shoes halfway through. It is a very long day to be wearing one pair of shoes, however comfortable they are. It is about marrying that combination of style and comfort together.
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It's funny; in fashion, you can never relax and feel like it's all sorted. Every season, you have to give yourself a challenge and come up with something new and fresh.
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I love Elizabeth Hurley. I have met her on a few occasions and was stunned by her beauty and her attitude. Very cool and easy going.
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I play with those two eras a lot. The '70s did actually take quite a lot inspiration from the '30s. I love the '70s, the bold color. There's something very sophisticated about it now, looking back.
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From the 1920s through to the 1970s, bridal was related to the fashion of the times. Then in the 1980s, it became more historical, decadent, and ornate.