Jerry Della Femina Quotes
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The Democrats are going the way of Burma Shave and Crisco - products everyone loved and had in their homes. But they got old. They didn't have anything new to say about the product, and after awhile, they died.
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There's something that goes on in a new-business meeting that's wonderful to watch. It's like showtime. There are people who are nervous, and there are people who are jittery, and there's so much drama and so much at stake.
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I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.
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I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk.
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Whether you're a mafia guy or in advertising, you always end up going back to your family.
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I only know two to three people that I grew up with in advertising in the 1960s who are married to the same women.
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The object of advertising is to get people to feel better about the product you're selling.
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Probably the best advertising jobs of all are done by governments to convince people to go to war.
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No kid ever graduated school and said, 'I want to go into advertising.' Advertising is almost everyone's second or third choice.
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There's still a place for someone to come up with a strong headline, some copy in a commercial that's well written. I'm not saying it was better in the old days; it's just a totally different way of communicating.
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I've never met a client who wants to be the worst.
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In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
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That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
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If you look at 'Mad Men,' it's set in the wrong decade. The style of Mad Men is really the 1950s, not the 1960s.
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By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors.
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I invented myself.
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The Hamptons are filled with people who are winners Monday through Friday.
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You can't be impatient about growth, because that's what leads people to make mistakes.
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Advertising is what I do. It's got me everything I have, and I'm not going to leave it.
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Humor works, and it's the best way to get attention without spending a lot of money.
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A lot of its readers are of an age where they forget to cancel.
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Sad to say, negative advertising really works.
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If the FBI is now in charge of bad taste, we're all doomed.
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I honestly believe that advertising is the most fun you can have with your clothes on.