Jerry Della Femina Quotes
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I don't want people ever to think I'm not in advertising. It's such a business of enthusiasm that if you're not totally excited about it, you should leave it.
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Once people feel comfortable with something, they say, 'Let's try it.'
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I grew up in Brooklyn, N.Y., and I'm a great believer that you can't have too conservative a President nor too liberal a Supreme Court. So I'm a walking contradiction. I believe that you should try to really protect people's rights in every way, and also, people should be allowed to do what they do.
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The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.
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Everybody makes a lot of money when the French come to town.
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Did I grow up thinking I'd ever be paged at the Beverly Hills Hotel? Did I ever think I'd make so much money writing ads? No.
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On the weekends, some people garden; I slice salmon.
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It is now possible to target adverts to the right person at the right time in the right place. But that is not enough.
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Nobody can write a good 30-second commercial.
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Why do all our friends and relatives destroy the summer for us? Why can't they get married in February?
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If they can't suck money out of the Hamptons, a candidate really has to throw in the sponge.
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There are no client conflicts, only bad explanations.
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The Democrats are going the way of Burma Shave and Crisco - products everyone loved and had in their homes. But they got old. They didn't have anything new to say about the product, and after awhile, they died.
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Whether you're a mafia guy or in advertising, you always end up going back to your family.
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I have very talented art directors in my agency who start out telling me, 'Well, this is what the picture is... ' I ask, 'Well, what's the headline?' and they say, 'We haven't done that yet, but it looks this way.' But I'm still writing copy, almost every day.
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I'm careful to pay every single penny on my taxes. I don't have any money offshore.
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I don't remember most of the '60s and '70s.
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Pictures bring you inside, whether you see yourself driving a new car or as a hapless prisoner who is being abused.
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I always had more women working for me than men.
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Imagine there wasn't photography. Where would we be? How would I remember what I looked like as a kid? It links us all. It keeps us all together; it's what our history is.
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In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
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There's something that goes on in a new-business meeting that's wonderful to watch. It's like showtime. There are people who are nervous, and there are people who are jittery, and there's so much drama and so much at stake.
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'Mad Men' is celebrating a time that no longer exists.
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If people ever talked the way advertising sounded, they would be put away.