Jimmy John Liautaud Quotes
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I changed the rules for allowing people to buy into my system as a franchisee. I explained in detail how tough running a Jimmy John's can be. I explained the long hours, the unforgiving weather, the late nights, the weekends, and all of the sacrifices that go along with the industry. I made it tough for people to get into the system.
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When I see kids who naturally get A's and who naturally score high on tests and the teachers naturally like them because they require the least amount of management - when they come out into the real world, I find they're very poor at getting through obstacles. And life is about solving obstacles.
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I assumed when I was first selling the franchises that everyone would be as excited as I was to wake up in the morning to bake bread and slice vegetables.
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NASCAR is Freaky Fast, just like Jimmy John's.
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We're not going to be the fastest-growing or the biggest. I think there's plenty of room for a little old sandwich shop like ours.
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I'm so genuine about what I do and how I want to do it, and I get anxiety when I'm pressured from the outside.
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Government intervention only hurts; it doesn't help.
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We deliver. We are consistent. Customers trust us. Our restaurants are cleaner than most. Our meats are natural, the bread is best in class, the chips are best in class, and we are a group of very systemized and disciplined operators.
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I'm a good operator: good with food and good with math.
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Customer loyalty comes from consistent experience. They learn to count on you.
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Money has no feelings.
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I don't think my wheelhouse is comfortable in Wall Street. My wheelhouse is small-town America.
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We want a system that creates the same exact sandwich, very rapidly and very consistently, every single time.
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I don't hunt big African game anymore.
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As soon as I go to Wall Street, my customer - all of a sudden, I'm working for people that don't know me. They don't know how much I love what I do.
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Jimmy John's is what it is. We strive for a consistent experience that is consistently good.
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If you're going to do a job, do it right. If you're going to throw a birthday party, make it amazing. If you're going to do anything, do it awesome.
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You have to live in reality: not in what might happen but what is happening.
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I choose to hunt, and I choose to fish. Everything I've done has been totally legal.
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My customers come and go, cycle in and out. They eat others' foods, too. It's cool. They move on, and they come back. My quality, in food and execution, speaks for itself.
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We will continue to pursue anybody who violates our franchise covenants, trade agreements, or anything, for that matter, that is ours.
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Could we grow faster? Yes. But I don't want to be the biggest. I want to be the best at what I do.
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I think I'm in the service business. I mean, our sandwiches are pretty good; I don't know if they're extraordinary. But our service is.
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It's so difficult to make the money we produce at Jimmy John's.