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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker -
When a subject becomes totally obsolete we make it a required course.
Peter Drucker
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Decisions exist only in the present.
Peter Drucker -
The first step toward making the worker achieving is to make work productive.
Peter Drucker -
We have only one alternative: either to build a functioning industrial society or see freedom itself disappear in anarchy and tyranny.
Peter Drucker -
The purpose of a business is to create a customer.
Peter Drucker -
Financial 'synergy' is a will-o'-the-wisp.It looks good on paper, but it fails to work out in practice.
Peter Drucker -
Absolute size by itself is no indicator of success and achievement, let alone of managerial competence. Being the right size is.
Peter Drucker
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Management by objective works - if you know the objectives. Ninety percent of the time you don't.
Peter Drucker -
The productivity of work is not the responsibility of the worker but of the manager.
Peter Drucker -
There is an unbroken chain of opposition to the introduction of economic freedom and to the capitalist autonomy of the economic sphere... In every case the opposition could only be overcome - peacefully or by force - because of the promise of capitalism to establish equality... That this promise was an illusion we all know.
Peter Drucker -
The moment people talk of 'implementing' instead of 'doing,' and of 'finalizing' instead of 'finishing,' the organization is already running a fever.
Peter Drucker -
The arts alone give direct access to experience. To eliminate them from education - or worse, to tolerate them as cultural ornaments - is antieducational obscurantism. It is foisted on us by the pedants and snobs of Hellenistic Greece who considered artistic performance fit only for slaves...
Peter Drucker -
Communism is evil. Its driving forces are the deadly sins of envy and hatred.
Peter Drucker
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Making good decisions is a crucial skill at every level.
Peter Drucker -
...what's absolutely unforgivable is the financial benefit top management people get for laying off people. There is no excuse for it. No justification. This is morally and socially unforgivable, and we will pay a heavy price for it.
Peter Drucker -
So much of what we call management consists in making it difficult for people to work.
Peter Drucker -
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
Peter Drucker -
This is a political book... It has a political purpose: to strengthen the will to maintain freedom against the threat of its abandonment in favor of totalitarianism.
Peter Drucker -
Universities won't survive. The future is outside the traditional campus, outside the traditional classroom. Distance learning is coming on fast.
Peter Drucker
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For if this country... were to make its defense program a function of its domestic employment situation, it would become impossible to conduct a constructive and well-thought out foreign policy or to develop any lasting collaboration.
Peter Drucker -
Accept the fact that we have to treat almost anybody as a volunteer.
Peter Drucker -
The Nazi agitator whom, many years ago, I heard proclaim to a wildly cheering peasants’ meeting: ‘We don’t want lower bread prices, we don’t want higher bread prices, we don’t want unchanged bread prices-we want National-Socialist bread prices,’ came nearer explaining fascism than anybody I have heard since.
Peter Drucker -
Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.'
Peter Drucker