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Look at timber prices in the late '90s, at around $50. If you count the true damage of cutting down forests, the resultant flooding, insurance claims, and so on, then the timber price should have been $100.
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I'm building Segera to promote a different way of doing tourism.
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Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.
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Fashion is a logical place to start to raise awareness for sustainable causes.
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I'm trying to go beyond the traditional cliches of an African safari.
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We're trying to find a tourism model that allows communities to thrive while business prospers.
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It's shocking to think about how little the travel industry cares about sustainability - and it's the basis of their business!
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I haven't been hunting for years. It is just a tradition I grew up with.
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In Africa, you can make three acres sustainable relatively easily, but 50,000 acres? It's not about picking up towels or sleeping in a tent.
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I could have bought a pristine part of Tanzania. But I saw a beautiful mountain, game that could come back, and country that could be rich again.
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Obviously, South Africa is our most important market, but we are also gradually increasing our presence throughout East and West as well as North Africa. It is a continent with a lot of potential which we plan to tap into.
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When I joined in 1990, as they say in the sport of sailing, Puma was in the doldrums. It was a difficult time, and Puma had gone to sleep.
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I believe in metaphysics. I don't believe in God because I think that is a human simplification of the things we can't explain. But I believe in a greater universe.
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Every time a new CEO came, I got a promotion till I was made CEO myself.
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I was actually accepted into medical school in Italy. But then I wanted to come back and learn medicine in Germany. And while waiting, I decided to join a business school. I figured it would be useful for doctors to know some business as well!
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Resources are being destroyed, and if you don't have resources, you can't do business.
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If we bring together the right people, communities can flourish and wildlife can survive alongside them.
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The problem is you can't wear your old shoes too often because people say, 'You're still wearing that shoe?'
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Sustainability is no longer about doing less harm. It's about doing more good.
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I never felt that although we were based in Germany, Puma was and should be considered as a German brand. So we restructured it in a way that positioned us as a global brand, with English being the corporate language, rather than us looking at it from a German perspective.
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The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits.
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I just don't like to talk about the past.
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We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality.
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We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.