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To us, 'The Amazing Race' takes the whole world and turns it into a giant game. What could be better?
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Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.
Burnie Burns
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When we first started, everything was animated, everything was comedy, and there was really nothing that was longer than about two minutes, because that's all audiences would watch.
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I think, ultimately, the story of Rooster Teeth is going to be one of longevity.
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I feel like we always kept our core philosophy of making content that we would wanna watch, and there's definitely a different scale we are offering that at today.
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I lived a significant portion of my life before the Internet and smart phones.
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We didn't discover online and think, 'Oh, this is really lucrative. We've got to get on board with it.' We've been here since 2003.
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If somebody's in the community doing cool stuff, we'll hire them.
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We recognize that the whole world is kind of moving in this direction to digital distribution, but at the same time, there are still people who only watch movies in a movie theater, and there are some people who only watch certain programs on television or certain things on Netflix.
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To me, the machinima artform has essentially evolved now into the Let's Play streaming world. That's what it is: it's people performing and creating art using video games. It's just more personality-driven rather than story-driven these days.
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I have been playing video games since the Atari 2600 days.
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We had seen the way the print industry had been disrupted; we'd seen how the audio industry got disrupted, so it just seemed like a natural progression that video was next. We thought we were late to the game in 2003.
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We started about three years before YouTube existed, so we had to host all the videos on our own servers at a co-location facility. When we got so many hits on our first few videos, and we estimated our bandwidth bill was going to be about $12,000 a month, we knew that we had to establish a business model ASAP.
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The initial plan for Rooster Teeth is really different from the initial plan for the group, because we started as a group that was making one show: 'Red vs. Blue.'
Burnie Burns
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Usually, YouTube channels are named after the person that you see on camera... or in the case of ours, it could have been the show, but we didn't even name the company 'Red vs. Blue.' We named it something else to give people the idea that we were going to be doing more than that.
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Suddenly, everyone woke up, and everything was moving online. We've got Netflix making original series, CBS placing their network online, and suddenly, everyone's announcing some kind of digital network for serving their content online.
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There is an animated version of 'Lazer Team,' with all the action sequences, that exists. It's a pre-visual fidelity, and the voice acting is terrible because it's one of our animators doing it. But we could sit there and watch what the scene is supposed to look like while we're doing individual shots.
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We started making content because we wanted to see it, and so our content ended up being genuine.
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I started one of the first online video companies way back in 2003.
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We've always had a roadmap to feature filmmaking, and making a feature film could have been three or four years away for us. But crowdfunding helped us get there in a year, and it allowed us to take a much bigger step.
Burnie Burns
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If we got $100 million dollars to make a movie, I don't know if we should be making a $100 million dollar movie our first time out.
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In the entertainment industry, careers don't last very long - and online, careers last an even shorter amount of time.
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Flash Video made platform sites like YouTube possible as well, and helped kick-start the online video revolution.
Burnie Burns -
It's really great to see fans all over the world.
Burnie Burns