Burnie Burns Quotes
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Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.
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To us, 'The Amazing Race' takes the whole world and turns it into a giant game. What could be better?
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I feel like we always kept our core philosophy of making content that we would wanna watch, and there's definitely a different scale we are offering that at today.
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When we first started, everything was animated, everything was comedy, and there was really nothing that was longer than about two minutes, because that's all audiences would watch.
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We recognize that the whole world is kind of moving in this direction to digital distribution, but at the same time, there are still people who only watch movies in a movie theater, and there are some people who only watch certain programs on television or certain things on Netflix.
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We didn't discover online and think, 'Oh, this is really lucrative. We've got to get on board with it.' We've been here since 2003.
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I think, ultimately, the story of Rooster Teeth is going to be one of longevity.
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To me, the machinima artform has essentially evolved now into the Let's Play streaming world. That's what it is: it's people performing and creating art using video games. It's just more personality-driven rather than story-driven these days.
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We started about three years before YouTube existed, so we had to host all the videos on our own servers at a co-location facility. When we got so many hits on our first few videos, and we estimated our bandwidth bill was going to be about $12,000 a month, we knew that we had to establish a business model ASAP.
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If somebody's in the community doing cool stuff, we'll hire them.
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We had seen the way the print industry had been disrupted; we'd seen how the audio industry got disrupted, so it just seemed like a natural progression that video was next. We thought we were late to the game in 2003.
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The initial plan for Rooster Teeth is really different from the initial plan for the group, because we started as a group that was making one show: 'Red vs. Blue.'
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I have been playing video games since the Atari 2600 days.
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I lived a significant portion of my life before the Internet and smart phones.
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Usually, YouTube channels are named after the person that you see on camera... or in the case of ours, it could have been the show, but we didn't even name the company 'Red vs. Blue.' We named it something else to give people the idea that we were going to be doing more than that.
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There is an animated version of 'Lazer Team,' with all the action sequences, that exists. It's a pre-visual fidelity, and the voice acting is terrible because it's one of our animators doing it. But we could sit there and watch what the scene is supposed to look like while we're doing individual shots.
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The good thing about feature films is that the budgets tend to scale.
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We've always had a roadmap to feature filmmaking, and making a feature film could have been three or four years away for us. But crowdfunding helped us get there in a year, and it allowed us to take a much bigger step.
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Flash Video made platform sites like YouTube possible as well, and helped kick-start the online video revolution.
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We started making content because we wanted to see it, and so our content ended up being genuine.
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Suddenly, everyone woke up, and everything was moving online. We've got Netflix making original series, CBS placing their network online, and suddenly, everyone's announcing some kind of digital network for serving their content online.
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'Red vs Blue' as a show has evolved dramatically. It looks an entirely different show to what we started with, but the format of the show has changed so much over the years, too.
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Rooster Teeth has always had a big following in the gamer community, and we are lifelong gamers ourselves.
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We're so used to financing things on our own that we always have a plan in place to sort of scale our ideas.