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The lion cannot protect himself from traps, and the fox cannot defend himself from wolves. One must therefore be a fox to recognize traps, and a lion to frighten wolves.
Niccolò di Bernardo dei Machiavelli
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Where the willingness is great, the difficulties cannot be great.
Niccolò di Bernardo dei Machiavelli
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A multitude is strong while it holds together, but so soon as each of those who compose it begins ro think of his own private danger, it becomes weak and contemptible.
Niccolò di Bernardo dei Machiavelli
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Princes should delegate to others the enactment of unpopular measures and keep in their own hands the means of winning favours.
Niccolò di Bernardo dei Machiavelli
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The princes who have done great things are the ones who have taken little account of their promises.
Niccolò di Bernardo dei Machiavelli
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Sometimes it has been of great moment while the fight is going on, to disseminate words that pronounce the enemies' captain to be dead, or to have been conquered by another part of the army. Many times this has given victory to him who used it.
Niccolò di Bernardo dei Machiavelli
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There is no avoiding war; it can only be postponed to the advantage of others.
Niccolò di Bernardo dei Machiavelli
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It is often found that modesty and humility not only do no good, but are positively hurtful, when they are shown to the arrogant who have taken up a prejudice against you, either from envy or from any other cause.
Niccolò di Bernardo dei Machiavelli
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A wise ruler should rely on what is under his own control, not on what is under the control of others.
Niccolò di Bernardo dei Machiavelli
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There are three kinds of minds: first those that attain insight and understanding of things by their own means, then those that recognize what is right when others explain it to them, and finally those that are capable of neither one nor the other.
Niccolò di Bernardo dei Machiavelli
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I don't doubt that every prince would like to be both; but since it is hard to accomodate these qualities, if you have to make a choice, to be feared is much safer than to be loved. For it is a good general rule about men, that they are ungrateful, fickle, liars, and deceivers, fearful of danger and greedy for gain....[love] is a link of obligation which men, because they are rotten, will break anything they think doing so serves their advantage; but fear involves dread of punishment, from which they can never escape.
Niccolò di Bernardo dei Machiavelli
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Everyone who wants to know what will happen ought to examine what has happened: everything in this world in any epoch has their replicas in antiquity.
Niccolò di Bernardo dei Machiavelli
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One should never fall in the belief that you can find someone to pick you up.
Niccolò di Bernardo dei Machiavelli
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Therefore, in order not to have to rob his subjects, to be able to defend himself, not to become poor and contemptible, and not to be forced to become rapacious, a prince must consider it of little importance if he incurs the name of miser, for this is one of the vices that permits him to rule.
Niccolò di Bernardo dei Machiavelli
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For a prince should have two fears: one, internal concerning his subjects; the other, external, concerning foreign powers. From the latter he can always defend himself by his good troops and friends; and he will always have good friends if he has good troops.
Niccolò di Bernardo dei Machiavelli
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I assert once again as a truth to which history as a whole bears witness that men may second their fortune, but cannot oppose it; that they may weave its warp, but cannot break it. Yet they should never give up, because there is always hope, though they know not the end and more towards it along roads which cross one another and as yet are unexplored; and since there is hope, they should not despair, no matter what fortune brings or in what travail they find themselves.
Niccolò di Bernardo dei Machiavelli
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If you only notice human proceedings, you may observe that all who attain great power and riches, make use of either force or fraud; and what they have acquired either by deceit or violence, in order to conceal the disgraceful methods of attainment, they endeavor to sanctify with the false title of honest gains.
Niccolò di Bernardo dei Machiavelli
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The reply is, that one ought to be both feared and loved, but as it is difficult for the two to go together, it is much safer to be feared than loved, if one of the two has to be wanting. For it may be said of men in general that they are ungrateful, voluble, dissemblers, anxious to avoid danger, and covetous of gain; as long as you benefit them, they are entirely yours; they offer you their blood, their goods, their life, and their children, as I have before said, when the necessity is remote; but when it approaches, they revolt.
Niccolò di Bernardo dei Machiavelli
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A prince being thus obliged to know well how to act as a beast must imitate the fox and the lion, for the lion cannot protect himself from snares, and the fox cannot defend himself from wolves.
Niccolò di Bernardo dei Machiavelli
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Whoever takes it upon himself to establish a commonwealth and prescribe laws must presuppose all men naturally bad, and that they will yield to their innate evil passions as often as they can do so with safety.
Niccolò di Bernardo dei Machiavelli
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There are three kinds of brains. The one understands things unassisted, the other understands things when shown by others, the third understands neither alone nor with the explanations of others.
Niccolò di Bernardo dei Machiavelli
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It is better to be loved rather than feared, or feared rather than loved? It might perhaps be answered that we should wish to be both: but since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.
Niccolò di Bernardo dei Machiavelli
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Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.
Niccolò di Bernardo dei Machiavelli
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Men walk almost always in the paths trodden by others, proceeding in their actions by imitation.
Niccolò di Bernardo dei Machiavelli
