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Men are less hesitant about harming someone who makes himself loved than one who makes himself feared because love is held together by a chain of obligation which, since men are wretched creatures, is broken on every occasion in which their own interests are concerned; but fear is sustained by dread of punishment which will never abandon you.
Niccolò di Bernardo dei Machiavelli
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For the mob is always impressed by appearances and by results, and the world is composed of the mob.
Niccolò di Bernardo dei Machiavelli
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For the great majority of mankind are satisfied with appearances, as though they were realities, and are often more influenced by the things that seem than by those that are.
Niccolò di Bernardo dei Machiavelli
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I hold it to be of great prudence for men to abstain from threats and insulting words towards any one, for neither the one nor the other in any way diminishes the strength of the enemy; but the one makes him more cautious, and the other increases his hatred of you, and makes him more persevering in his efforts to injure you...
Niccolò di Bernardo dei Machiavelli
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Appear as you may wish to be..
Niccolò di Bernardo dei Machiavelli
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He who becomes a Prince through the favour of the people should always keep on good terms with them; which it is easy for him to do, since all they ask is not to be oppressed...
Niccolò di Bernardo dei Machiavelli
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The unarmed man is not just defenseless - he is also contemptible.
Niccolò di Bernardo dei Machiavelli
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The first method for estimating the intelligence of a ruler is to look at the men he has around him.
Niccolò di Bernardo dei Machiavelli
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Men are more apt to be mistaken in their generalizations than in their particular observations.
Niccolò di Bernardo dei Machiavelli
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One of the great secrets of the day is to know how to take possession of popular prejudices and passions, in such a way as to introduce a confusion of principles which makes impossible all understanding between those who speak the same language and have the same interests.
Niccolò di Bernardo dei Machiavelli
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There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.
Niccolò di Bernardo dei Machiavelli
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A prudent man should always follow in the path trodden by great men and imitate those who are most excellent, so that if he does not attain to their greatness, at any rate he will get some tinge of it.A prudent man should always follow in the path trodden by great men and imitate those who are most excellent, so that if he does not attain to their greatness, at any rate he will get some tinge of it.
Niccolò di Bernardo dei Machiavelli
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When you disarm the people, you commence to offend them and show that you distrust them either through cowardice or lack of confidence, and both of these opinions generate hatred.
Niccolò di Bernardo dei Machiavelli
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The innovator has for enemies all who have done well under the old, and lukewarm defenders in those who may do well under the new.
Niccolò di Bernardo dei Machiavelli
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It may be observed, that provinces amid the vicissitudes to which they are subject, pass from order into confusion, and afterward recur to a state of order again; for the nature of mundane affairs not allowing them to continue in an even course, when they have arrived at their greatest perfection, they soon begin to decline.
Niccolò di Bernardo dei Machiavelli
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It has always been the opinion and judgment of wise men that nothing can be so uncertain as fame or power not founded on its own strength.
Niccolò di Bernardo dei Machiavelli
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A prince must not have any objective nor any thought, nor take up any art, other than the art of war and its ordering and discipline; because it is the only art that pertains to him who commands. And it is of such virtue that not only does it maintain those who were born princes, but many times makes men rise to that rank from private station.
Niccolò di Bernardo dei Machiavelli
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A prince need trouble little about conspiracies when the people are well disposed, but when they are hostile and hold him in hatred, then he must fear everything and everybody.
Niccolò di Bernardo dei Machiavelli
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When fortune wishes to bring mighty events to a successful conclusion, she selects some man of spirit and ability who knows how to seize the opportunity she offers.
Niccolò di Bernardo dei Machiavelli
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Men are so stupid and concerned with their present needs, they will always let themselves be deceived.
Niccolò di Bernardo dei Machiavelli
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Men are driven by two principal impulses, either by love or by fear.
Niccolò di Bernardo dei Machiavelli
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There is nothing so difficult or so dangerous as to undertake to change the order of things.
Niccolò di Bernardo dei Machiavelli
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Men ought either to be well treated, or crushed.
Niccolò di Bernardo dei Machiavelli
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A prudent man... must behave like those archers who, if they are skillful, when the target seems too distant, know the capabilities of their bow and aim a good deal higher than their objective, not in order to shoot so high but so that by aiming high they can reach the target.
Niccolò di Bernardo dei Machiavelli
