Seth Godin Quotes
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Quotes to Explore
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Through every victory and every setback, I've insisted that change is never easy and never quick; that we wouldn't meet all of our challenges in one term, or one presidency, or even in one lifetime.
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Business is a battlefield. You need to be able to go to battle with your team members. Like the military. Know them, trust them, and know who you're working with.
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I have a great team at WME.
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Anyone can support a team that is winning - it takes no courage. But to stand behind a team to defend a team when it is down and really needs you, that takes a lot of courage.
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I want a brood, you know. I'd like to have a little soccer team and a minivan and all that stuff.
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And secondly, I would impose a significant state landfill tipping fee and use that tipping fee to fund the billion dollar bond issue that I want to create to produce the funds for all of the environmental challenges that we just went over.
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The team is in great shape, the coaching staff, the front office. Just things feel really good chemistry-wise across the board.
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If you are playing on a turning wicket, toss plays an important role. The team that wins the toss gets an opportunity to play on the fresh wicket. You should always prepare the wicket as per team's strength. But a rank turner might backfire.
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But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
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There had been talk about me getting involved with the new team in Houston. I don't know if it's something that will become a realization, but it would be something that I would love to do.
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I danced for 12 years, and I played a lot team sports: basketball, volleyball.
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We just can't change the rules if we don't like the results.
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How you deal with adversity says a lot about the kind of players you've got and the kind of team we've got.
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As long as I own this football team and long after I'm gone, they will always be the Washington Redskins.
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I don't want to say PSG is a step backwards, but It would be returning to something I already know. I'm always in for new challenges. When I will leave Chelsea one day, it would be to discover something new.
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A lot of potential scenarios create challenges. It's all about how you grew up, values instilled in you.
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A team will always appreciate a great individual if he's willing to sacrifice for the group.
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I love overcoming challenges and fear.
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Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.
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This agreement should be a wake-up call to all those in the entertainment industry who think outrageousness is a clever marketing strategy.
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Money is a short-term result that incentivizes short-term decision making.
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I love dill pickles! They're on my rider for my concerts so I eat one every day.
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A large fraction of the most interesting scientists have read a lot of SF at one time or another, either early enough that it may have played a part in their becoming scientists or at some later date just because they liked the ideas.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.