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	Most people define greatness through wealth and popularity and position in the corner office. But what I call everyday greatness comes from character and contribution.   
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	Success in one role can't justify failure in another.   
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	By behaving in ways that build trust with one, you build trust with many.   
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	The amateur salesman sells products; the professional sells solutions to needs and problems.   
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	Our greatest joy and our greatest pain comes in our relationships with others.   
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	Brands need to reinvent themselves from time to time to stay relevant.   
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	Independent thinking alone is not suited to interdependent reality.   
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	Vital to quality of life is the ability to work together, learn from each other, and help each other grow.   
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	Opposition is a natural part of life. Just as we develop our physical muscles through overcoming opposition - such as lifting weights - we develop our character muscles by overcoming challenges and adversity.   
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	To achieve goals you've never achieved before, you need to start doing things you've never done before.   
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	Our capacity for production and enjoyment is a function, in the last analysis, of our character, our integrity.   
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	Unfortunately, too many executives believe the myths about trust. Myths like how trust is soft and is merely a social virtue. The reality is that trust is hard-edged and is an economic driver.   
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	Conscience connects us with the wisdom of the ages and the wisdom of the heart.   
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	Feedback often tells you more about the person who is giving it than about you.   
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	Paradigms are powerful because they create the lens through which we see the world.   
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	Fundamentally, we are a product of choice, not nature (genes) or nurture (upbringing, environment).   
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	In our own lives, having a mind-set of expecting to win increases our odds of winning. It helps us get better results. And better results help us increase our credibility and self-confidence, which leads to more positive self-expectancy, and more winning - and the upward cycle continues. It becomes a self-fulfilling prophecy.   
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	Most people say their main fault is a lack of discipline. On deeper thought, I believe this is not the case. The basic problem is that their priorities have not become deeply planted in their hearts and minds.   
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	..people are working harder than ever, but because they lack clarity and vision, they aren’t getting very far. They, in essence, are pushing a rope...with all of their might.   
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	When we say that leadership is a choice, it basically means you can choose the level of initiative you want to exercise in response to the question, ‘What is the best I can do under the given circumstances?’   
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	Remember that our reactions are a product of our perceptions, and our perceptions are a result of what is at the center of our life.   
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	If you carefully consider what you want to be said of you in the funeral experience, you will find your definition of success.   
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	One of the best ways to educate our hearts is to look at our interaction with other people, because our relationships with others are fundamentally a reflection of our relationship with ourselves.   
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	You can learn great things from your mistakes when you aren’t busy denying them.   
