Steve Easterbrook Quotes

United Kingdom, Businessman
1967

Stephen James Easterbrook is a British corporate executive. On 1 March 2015, after being chief brand officer of McDonald's and its former head in the UK and northern Europe, he became the CEO of the company, succeeding Don Thompson, who stepped down on 28 January 2015.

My motivation at the moment is around knowing how it feels to turn a business around, and I can't wait to have that feeling again.

Steve Easterbrook
- Business
- motivation
- Turn
When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency.

Steve Easterbrook

Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it.

Steve Easterbrook
- Consumers
- Spend
- Pockets
Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations.

Steve Easterbrook
If the pace of change outside is moving more quickly than the pace of change inside, you get a bit left behind.

Steve Easterbrook
- Change
- Moving
- Pace
Whenever you want a radical shift, it rarely happens.

Steve Easterbrook
- Happen
- Radical
- Shift
The business cannot ignore what customers are saying when the message is clear: We're not on our game.

Steve Easterbrook
- Ignore
- Message
- Customer
Customers have access to information that gives them much more control over their lives.

Steve Easterbrook

We have to hire, retain, and develop the best staff.

Steve Easterbrook
- Best
- Develop
- Hire
Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.

Steve Easterbrook