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I think the traditional explanation is that demons just find someone, they pick on them and try to break down their spirit so they can... take control of their bodies. Why exactly? I don't know.
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Our lives are pretty calm. Merging on the freeway in the closest you get to risking your life. So what's missing now is that primal emotion of being scared to death, and I think that's why people crave thrills like roller coasters or scary movies. They give you the chance to feel this very primal emotion in a very controlled environment.
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I do not buy CDs any more; I usually stream Internet radio. For movies, I hardly every buy any DVDS. I have a DVR, so just record things off HBO, Showtime and so on.
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There is so much misinformation out there. If you give people even a little bit, it gets blown out of proportion then you have to go put out fires. So it's much easier to say, 'No comment.'
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I think the tricky balance, the most important thing more than the horror is to have a compelling story, compelling drama, a show about great characters that you care about and you want to come back every week to see what they're up to.
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Even if you look at the 'Paranormal Activity' movies, at the end of the movie things get really crazy and nutty, but they all start in a very mundane situation that people can relate to, and that's also to some degree what we tried to do in 'Chernobyl Diaries.'
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I think that horror, in general, is fairly popular. It's definitely popular in film. There's just not a lot of good horror on TV, so whenever there is good horror on TV, people rush to it.
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Almost any movie, no matter how original, is borrowing from some other movies.